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Data liability, Part 2: Name-brand trouble

"If I'm a bad guy, I don't want one customer's credit card information - I want lots of people's information," said Mark Rasch, former head of the Justice Department's computer crime unit and managing director of technology for FTI Consulting. "The bad guys really want to go after the companies with the most data."

Ask anyone what comes to mind when they think of TJX, and they'll almost certainly mention the infamous data breach earlier this year that exposed more than 45 million customer credit and debit cards to hackers.

That's the kind of publicity most companies can do without, but it's also the inevitable result of being a large, well-known company and experiencing a breach of security.

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