Jupiter reigneth supreme at AdReview

The group qualified for consideration as overall winner by winning the Large Agency category (agencies or groups employing more than 120 people), where it pipped the TBWA group by heading the bigger group in revenue growth, new business acquisition and Apex effectiveness awards.

Despite losing to Jupiter in the large agency category, TBWA group won the Big Idea Award for the IEC Municipal Election campaign, “The Power of X;” TBWA Durban won the Durban Agency of the Year; Magna Carta won the new award for Public Relations Consultancy of the Year; and group CEO Mike Bosman was named Advertising Person of the Year for his role in turning the group around.

Net#work BBDO took the Mid-Size Agency category, where it beat KingJames, Jupiter Cape Town and Lobedu Leo Burnett.

The overall winner was chosen from the category winners, in which agencies were selected for the best combination of business and creative achievement during the year. Criteria used were revenue growth, new business acquisition, business development and innovation, creative awards, Apex awards for effectiveness, and likeability ratings, which shows a strong correlation with effectiveness. Likeability in advertising was measured for all commercials flighted on SA television by Millward Brown’s Adtrack.

The full list of winners

Agency of the Year
The Jupiter Drawing Room SA.

Large Agency of the Year
The Jupiter Drawing Room SA

Mid-Size Agency of the Year
Net#work BBDO

Media Agency of the Year
MediaCompete

Small Agency
MorrisJones

Marketing Services Company
Trigger

Design/Branding Agency
Espial Go-To-Market

Campaign
Vodacam “meerkat” by FCB

Event of the Year
Harry Potter book launch for Exclusive Books by Cinevation

The Big Idea
IEC Municipal Election Campaign, “The Power of X”, by TBWA SA

Newcomer of the Year
Black River F.C.

Cape Agency
The Jupiter Drawing Room Cape Town

Durban Agency
TBWA Durban

Public Relations Consultancy
Magna Carta

Advertising Person of the Year
Mike Bosman, CEO of TBWA SA

Tony Koenderman’s AdReview, an annual supplement covering the advertising and marketing industry, is published in association with Finweek. It will be included with the 27 April 2006 issue.