"The Revolution 30 campaign is our way of backing Boost as a running innovation. Having seen the kinds of OOH innovations that NWOM is capable of, it was a natural choice to partner with it for this campaign. Our giant Boost shoe innovations featured on the roofs of our adicaddys and a selection of cabs has gained lots of attention in the social media space - just another example of how the company plans to revolutionise running, one step at a time," comments Lisa Ziegenhardt, trade marketing manager of adidas.
Warren Weiner of NWOM adds, "Transit and more specifically taxi/cab media is a successful way to create impact with clear custom-designed messaging in an uncluttered environment. Targeting audiences and consumers in areas where traditional media has no presence, vehicle wrapping proves an effective advertising solution that also cannot be switched off, tuned out or turned over in the manner of traditional media advertising."
