South African D&AD Awards results
D&AD, which celebrates and nurtures outstanding work in design and advertising, has released the winners from South Africa late last week.
Award levels
- In Book:
The year's best creative work. In Book work features in the D&AD Annual. - Nomination:
Work that rises above In Book standard and has the potential to win a Pencil. - Yellow Pencil:
Work that is outstanding, rather than merely brilliant, wins a Yellow Pencil. - Black Pencil:The best of the best, the ultimate award, for work that is truly groundbreaking. Only a handful of Black Pencils are awarded each year.
| AGENCY | CATEGORY | PRODUCT & TITLE | | NOMINATION | | |
| FoxP2 | Radio Over 30 Sec | Frank.net "Frank" |
| Joe Public | Branding | Nike "Run Jozi" |
| Lowe Bull CT | Press Camp. | Independent Newspaper "Selfies" |
| Net#Work BBDO | Radio - Writing | Mercedes-Benz "Distance to Danger" |
| TBWA Hunt Lascaris Jhb | Press Camp. | Tiger Brands "Mothers Favourites" |
| IN BOOK | | |
| DDB SA | Press Camp | McDonalds "Monsters" |
| Joe Public | White Pencil | One School at a Time Beggar Broadcasts" |
| KingJames | Press - Writing | Independent Newspapers/Cape Argus "Indispensable Paper" |
| Ogilvy CT | Poster - Direct | Volkswagen "The Blue Motion Label" |
| Ogilvy CT | Radio over 30 Sec. | Kraft Food "When will it end" |
| Ogilvy JHB | Press Inserts | POWA "A Shoe Brochure in Case" |
| Owen Kessel *Velocity | Film-Cinematography | Amstel "The Boxer" |
| Owen Kessel *Velocity | Film-Editing | Amstel "The Boxer" |
| TBWA Hunt Lascaris JHB | Direct-Art Direction | "We sent their Briefs Back" |
*Entered by Velocity