16 D&AD 2013 In-Book and Nominations for SA

25 Apr 2013

South African campaigns claimed 16 In-Book and Nominations honours at the D&AD Awards 2013 with five of them claiming Nomination honours. This puts them in the running to win a Yellow Pencil at the D&AD Awards show in June.

16 D&AD 2013 In-Book and Nominations for SA

The campaigns in contention for Yellow Pencils, currently with Nominations are:

Run Jozi by Joe Public Johannesburg for Nike (Brand Experience & Environments)
Death Doesn't Try Very Hard - Chocolate Bar by FoxP2 for FRANK.NET, FRANK.NET (Radio Advertising over 30 seconds)
Distance To Danger by Net#work BBDO Johannesburg for Mercedes-Benz (Writing for Radio Advertising)
Mother's Favourites by TBWA\Hunt\Lascaris Johannesburg for Tiger Brands, Enterprise (Press Advertising Campaigns)
Selfies by Lowe Bull for Independent Newspapers, Cape Times (Press Advertising Campaigns)

Particularly successful South African agency performances came from Joe Public Johannesburg with one Nomination and an In-book, TBWA\Hunt\Lascaris Johannesburg (also with one Nomination and one In-Book from the juries) while Ogilvy Cape Town and Velocity Films secured two In-Book awards each.

Tim Lindsay, chief executive of D&AD said: "This has been a storming year for South African creative work with a crop of campaigns in contention for Yellow Pencil honours. However, what is particularly remarkable about this performance is the sheer range of agencies that have taken awards. While there are a number that have secured two awards apiece, there are a lot of names on the honours role from South Africa this year, a clear indication of the depth of the industry's talent."

Award	Entrant	Client	Campaign	Category
Nomination	Joe Public Johannesburg	Nike	Run Jozi	Brand Experience & Environments
Nomination	FoxP2	FRANK.NET, FRANK.NET	Death Doesn't Try Very Hard - Chocolate Bar	Radio Advertising over 30 seconds
Nomination	Net#work BBDO Johannesburg	Mercedes-Benz	Distance To Danger	Writing for Radio Advertising
Nomination	TBWA\Hunt\Lascaris Johannesburg	Tiger Brands, Enterprise	Mother's Favourites	Press Advertising Campaigns
Nomination	Lowe Bull	Independent Newspapers, Cape Times	Selfies	Press Advertising Campaigns
In Book	Velocity Films Rivonia	Amstel	The Boxer	Editing for Film Advertising
In Book	Velocity Films Rivonia	Amstel	The Boxer	Cinematography for Film Advertising
In Book	Ogilvy Cape Town	Volkswagen	The BlueMotion Label	Direct Response/Press & Poster
In Book	Ogilvy Cape Town	Kraft Foods South Africa	When Will it End?	Radio Advertising over 30 seconds
In Book	Ogilvy & Mather Johannesburg	People Opposing Women Abuse, -	A Shoe Brochure in Case of Emergency	Inserts & Wraps for Press Advertising
In Book	Joe Public Johannesburg	One School At A Time (OSAAT)	Beggar Broadcast	White Pencil
In Book	DDB South Africa	McDonalds South Africa	Monsters	Press Advertising Campaigns
In Book	TBWA\Hunt\Lascaris Johannesburg	TBWA Hunt Lascaris Johannesburg	We Sent Their Briefs Back	Art Direction for Direct
In Book	Fishgate Advertising	World of Birds	Help Feed the Birds	Posters (Graphic Design)
In Book	King James Cape Town	Independent Newspapers, Cape Argus	Indispensable Paper	Writing for Press & Poster Advertising
In Book	MACHINE	Bokomo, Marmite	13 Dark Tales	Illustration for Design

In-Book: refers to work that will be included in the Fiftieth D&AD Annual which will be published in September 2013.
Nominations: refers to work that will be included in the D&AD Annual and is also being considered by the Jury for the award of a Yellow Pencil, one of the most prestigious awards for creativity anywhere in the world..
Yellow Pencils: will be awarded to the work that is judged to be the best in the world, selected from projects that receive a Nomination during judging. The Yellow Pencils are one of the most-recognised and coveted awards for creativity anywhere in the world. Yellow Pencil winners will be announced at the Awards Ceremony on 12 June 2013.