New TVC for Zando online

"Picking the actors was a real scream," says Annelle Erasmus, creative director at Zando. In the early hours of just a normal working day, the office was filled with screams - screams of joy, elation and yells of pure happiness, as over 200 actors competed for one part.

The TVC captured what it means to shop online with a sense of humour.

"It shows what a woman discovers in shopping for fashion online, not to mention her reaction while receiving her deliveries. She loses her head completely, not only because her new wardrobe is being delivered to her free, but also because she already knows what she is going to buy next," says Megan Pascall, fashion editor at Zando.

All this happens while her husband is in her closet, very much aware of his future. His wife has now learned how to shop from home, from a place that offers COD as an option, with the widest range of fashion online. His scream of fear as he hears yet another delivery at his front door is priceless, not to mention how he makes every single man out there wonder the same thing - how in this world will I hide my credit card? He tries desperately to make the male population out there aware of the online site, only to be interrupted by his own wife's scream of elation. That is when he realises that there is no defence.

Credits

Director: Bruce Mac Donald
Producer: Javed Aboobaker
Production Company: Mindblowing Productions
Creative Director: Annelle Erasmus
Fashion Editor: Megan Pascall