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Further 2012 D&AD shortlists for South Africa

19 Apr 2012

It's the 50th D&AD Awards in London tonight, Thursday, 19 April 2012, at which the Yellow Pencil winners will be announced.

The last shortlists were released today and South Africa has a further five Yellow Pencil nominations and nine more In-Book, bringing the total to eight nominations and 15 In-Book.

SA's shortlist for day three of judging

Category	Status	Campaign	Client	Agency
Channel Branding & Identity	Nomination	MK is	Multichoice/M-Net, MK	Ogilvy Johannesburg
Multi Platform Branding & Promotions	Nomination	MK is	Multichoice/M-Net, MK	Ogilvy Johannesburg
Direct Response/Digital	Nomination	Friend request	Free Zimbabwe	Ireland/Davenport
Poster Advertising Campaigns	Nomination	The Last Ones Left	Endangered Wildlife Trust (EWT)	TBWA\Hunt\Lascaris Johannesburg
TV Commercials 41-60 seconds	Nomination	Leila	Organ Donor Foundation	Lowe Bull
Press Advertising	In-Book	The Last Ones Left	Endangered Wildlife Trust (EWT)	TBWA\Hunt\Lascaris Johannesburg
Inserts & Wraps for Press Advertising	In-Book	Team Of Millions	ABSA Bank, sponsorship of the Springboks	The Jupiter Drawing Room
Press Advertising	In-Book	McDonalds Kids Birthday Parties	McDonalds	DDB South Africa
Posters (Graphic Design)	In-Book	SOS Festival Poster Campaign	BirdLife	The Jupiter Drawing Room (Utopia)
Direct Mail	In-Book	Textbook Beer Burger Shoe	Kalahari.com	JWT Cape Town
Ambient	In-Book	Rugby Tunnel	LG Appliances, LG 11 Kilo Washing Machines	Young & Rubicam (Y&R), Johannesburg
Poster Advertising/Free Format	In-Book	Riverine Rabbit	Endangered Wildlife Trust (EWT)	TBWA\Hunt\Lascaris Johannesburg
Poster Advertising/Free Format	In-Book	Northern White Rhino	Endangered Wildlife Trust (EWT)	TBWA\Hunt\Lascaris Johannesburg
Art Direction for Press Advertising	In-Book	The Last Ones Left	Endangered Wildlife Trust (EWT)	TBWA\Hunt\Lascaris, Johannesburg

View SA's previous shortlist for day one and two.

Full shortlists:

Note: the shortlists for Film Advertising Crafts and Integrated & Earned Media were not available at the time of publishing on Thursday, 19 April 2012.

For more: