New sponsor for 2012 APEX Awards

"We are thrilled to welcome Millward Brown to the APEX community and its participation will undoubtedly add to the significance of this prestigious event on the industry calendar," says Odette van der Haar, CEO of the ACA.

Richard Stewart, MD of Millward Brown South Africa, says, "We are delighted to team up with the ACA as a sponsor for the 2012 Apex Awards. The award honours what I believe to be the most significant achievement in marketing communications: creative ideas that work and contribute to a brand's success by maximising the return on marketing investments."