Ad agency for SMEs opens as satellite of Creative Zoo Advertising
Blowtorch Advertising, a small full service ad agency, has been created as a new satellite agency to Creative Zoo Advertising in order to better service SMEs and emerging businesses.
It describes its strength as that of delivering big business strategy and relevant creative solutions to small businesses.
Boitumelo Tlhoaele
Its team has experience in marketing and advertising FMCG and financial and insurance products in South Africa and 45% of its shareholders are historically disadvantaged individuals. Having inherited the Annual Soweto Wine Festival as a client from Creative Zoo, the agency helped the organisers make the 2011 edition bigger than before.
Boitumelo Tlhoaele, creative strategic executive says, "Our approach is not to guess our clients' needs. We follow a rigorous process to work out the marketing priorities of our clients and the appropriate methods and processes to meet them."
