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Ogilvy on top... for now
Ogilvy South Africa is currently at the top of the Creative Circle Points Table for 2005 with 3 870 points, followed by The Jupiter Drawing Room with 2 900 points, TBWA Hunt Lascaris with 2 860 points and Net#work BBDO with 2690 points.
Executive creative director Gerry Human says: "This is the first time in over 10 years that Ogilvy has found itself at the top of the creative pile - the result of an unwavering focus on uplifting the standard of the work across the agency, across the board.
"The spirit of creativity never left Ogilvy, it's still here. It just needed to be reawakened."
He adds too, that it hasn't been a difficult task: "People - both on the agency and client side - have welcomed the renewed focus on the work. The willingness from everyone involved has been phenomenal. In fact, it's paid dividends much earlier than we expected."
Points accumulated thus far are from the Creative Circle monthly awards, the Clio Festival, One Show and the D&AD Awards.
Still ahead are the local Loerie Festival and Eagles and internationally the Cannes Lions.
And while no one at Ogilvy is resting on their laurels, the team remains confident that they can retain pole position: "There's no reason why we shouldn't. And judging by our performance to date, we should. But we're not counting those awards before they hatch. In the end, you're only as good as your last ad."
