FNB wins 2005 Roger Garlick Award

The Roger Garlick Award for best Media Strategy and Innovation was jointly presented to First National Bank, FCB Johannesburg and MediaCompete in recognition for outstanding media strategy and execution for First National Bank's 'One Account Guy' campaign.

The Advertising Media Association of South Africa (AMASA) announced the winner of the prestigious Roger Garlick Award at this year's annual Financial Mail AdFocus Banquet, held Monday, 9 May 2005 at the Sandton Convention Centre.

Compliments of AMASA and the 2005 Roger Garlick sponsor Oracle Airtime Sales, the winner will be jetting off to France to attend the Cannes International Advertising Festival taking place in June.

Elevating the Roger Garlick Award to new heights, AMASA introduced AMASA Gold Awards, to this year's proceedings, integrating several media categories and providing recognition to other exceptional entrants.

This year's AMASA Gold Winners were:

In the category Best use of Television: Elana de Swardt of Brand Genetics and Linda Gibson of SABC Sport Sponsorship for the Five Roses Tea campaign.

In the category Best use of Television: Vicki Trehaeven of First National Bank, Ulric Charteris of FCB Johannesburg and Linda Botha of MediaCompete for First National Bank's 'One Account Guy' campaign.

In the category: Best use of Special Events/Stunts: Karen Bailey and Marissa Torrani of Cinevation for the 'Skinny Mirrors' Dynamic Health campaign.

In the category: Best use of Mixed/Multiple Media: Vicki Trehaeven of First National Bank, Ulric Charteris of FCB Johannesburg and Linda Botha of MediaCompete for First National Bank's 'One Account Guy' campaign.

In the category: Best use of Out of Home: Dashni Naidu of Primedia Outdoor and John Davenport of Net#Work BBDO for the Virgin Atlantic runway concourse billboard.

For more information on AMASA or the Roger Garlick Award visit www.amasa.org.za.