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ASA mulls sanctions against Vodacom

By Duncan McLeod: @mcleodd

4 Aug 2011

The Advertising Standards Authority (ASA) of South Africa is considering imposing sanctions against Vodacom following its decision to uphold a complaint brought by Clear Copy on behalf of Cell C against an ad campaign run by Cell C's bigger mobile rival.

In a ruling in favour of Clear Copy and Cell C, the ASA says it will "consider whether the respondent's behaviour indicates a pattern of deliberate and/or flagrant offence, which may warrant imposing sanctions on the respondent and, if so, which sanctions should be imposed". One option is to force Vodacom to have its advertising preapproved by the ASA.

The latest development is the most recent in a long line of battles at the ASA between Vodacom, Cell C and MTN. Vodacom, through its ad agency, had previously asked the ASA to impose sanctions on Cell C after a succession of rulings in favour of Vodacom. An ASA spokesman could not immediately be reached for comment on the outcome of that process.

Continue reading the full article on www.TechCentral.co.za.

Source: TechCentral

Founded by Duncan McLeod, TechCentral is the leading quality news and information resource for people involved in South Africa’s fast-growing information and communications technology industry and those interested in the fast-changing world of information technology. It provides quality news, reviews and comment relevant to its quickly expanding audience. Follow TechCentral on Twitter at TechCentral, become a Facebook fan and subscribe to the daily newsletter.

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Duncan McLeod

About Duncan McLeod: @mcleodd

Award-wining Duncan McLeod is the founder and editor of TechCentral (wwwTechCentral.co.za, @TechCentral]]), South Africa's latest technology news site offering breaking news, in-depth analysis and opinion that launched in September 2009. Before that, he was associate editor at the Financial Mail/FM. Contact Duncan on email duncan at techcentral dot co dot za and follow him on Twitter at @mcleodd.