The Tshwane Metro Council legally challenged the ASA when it took the body to judicial review in 2006. The challenge arose from a ruling where the ASA held that the statement "City of Tshwane, Africa's leading capital city" is misleading, as the "City of Tshwane" is not a city but a demarcated municipal area.
The metro council did not comply with the ASA ruling, as well as any of its subsequent rulings, and as a result, an ad alert was issued to all ASA media members to not to accept any advertising from the metro council concerning its general destination-marketing activities.
