Vodacom sees red over Cell C taunts

Cell C is ratcheting up its marketing war with rival Vodacom, launching a new advertising campaign targeting the latter's rebranding to the red identity of its parent Vodafone.

By Duncan McLeod: @mcleodd

11 Apr 2011

But Vodacom has already hit back, filing a complaint against its smaller rival at the Advertising Standards Authority (ASA), accusing Cell C of "disparaging" its brand and products.

A television ad in the new Cell C campaign, featuring its "chief experience officer", comedian Trevor Noah, derides Vodacom's brand changes as superficial and claiming to have the country's best network.

Continue reading the full story on www.TechCentral.co.za.

To see the ad, which has since been pulled off air according to the ASA ruling, go to YouTube.

Updated at 12.46pm on 5 May 2011.

Source: TechCentral

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Duncan McLeod

About Duncan McLeod: @mcleodd

Award-wining Duncan McLeod is the founder and editor of TechCentral (wwwTechCentral.co.za, @TechCentral]]), South Africa's latest technology news site offering breaking news, in-depth analysis and opinion that launched in September 2009. Before that, he was associate editor at the Financial Mail/FM. Contact Duncan on email duncan at techcentral dot co dot za and follow him on Twitter at @mcleodd.