Short, sweet name change for Net#work CT

As it writes on its new website, www.140bbdo.com, "We've taken our method [and] applied it to our name. Short, sharp and focused."

The previous name change for the agency was in March 2009, when global agency BBDO rebranded the Cape Town office, BBDO Cape Town, to Net#work BBDO Cape Town. This synchronisation with the BBDO brand nationally followed eight months of internal restructuring to align the Cape Town office with global values.

Follow @140BBDO on Twitter. and see also www.networkbbdo.co.za (this is the site for Net#work BBDO Johannesburg).