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SA shortlist for One Show
NEW YORK: The 35th annual One Show takes place on tomorrow evening, Thursday, 13 May 2010, at the Alice Tully Hall, Lincoln Center for the Performing Arts, New York City, and all eyes will be on South Africa's contingent of finalists, especially TBWA\Hunt\Lascaris Johannesburg's Trillion Dollar campaign for The Zimbabean newspaper. When will its winning streak end? Not soon, Bizcommunity.com hopes!
The One Show Design winners were announced on Monday 10 May, and the Trillion Dollar campaign has already walked off with two Gold Pencils.
Thursday's ceremony will honour the year's finest achievements in print, television, radio, outdoor, innovative marketing, integrated branding and branded content - and will also take a historic look back at 35 years of the finest in advertising.
South African One Show finalists
| Category | Client | Entry title | Agency |
|---|---|---|---|
| 01A: Newspapers: Full Page or Spread Single | Isca Taps | Beautiful | FoxP2 |
| 01A: Newspapers: Full Page or Spread Single | Land Rover | Everywhere URL | Y&R Johannesburg |
| 01B: Newspapers: Full Page or Spread Campaign | C N A Stores | Famous People | The Jupiter Drawing Room Johannesburg |
| 02B: Magazines: Full Page or Spread Campaign | NATIONAL GEOGRAPHIC KIDS MAGAZINE | MARS IS NO FUN | FoxP2 |
| 04A: Outdoor Single | Ster Kinekor | Terminator 4 | DDB Johannesburg |
| 04A: Outdoor Single | The Zimbabwean | The Trillion Dollar Billboard | TBWA\Hunt\Lascaris Johannesburg |
| 04A: Outdoor Single | Auto Trader | Live Classifieds | TBWA\Hunt\Lascaris Johannesburg |
| 04B: Outdoor Campaign | The Zimbabwean | The Trillion Dollar Campaign | TBWA\Hunt\Lascaris Johannesburg |
| 04B: Outdoor Campaign | The Zimbabwean | The Trillion Dollar Poster Campaign | TBWA\Hunt\Lascaris Johannesburg |
| 06B: Collateral: Posters, P.O.P. and In-Store Campaign | The Zimbabwean | The Trillion Dollar Poster Campaign | TBWA\Hunt\Lascaris Johannesburg |
| 06B: Collateral: Posters, P.O.P. and In-Store Campaign | Ecomist Air Sanitizers | Onions/Cigarettes/Fish | Y&R Johannesburg |
| 06C: Collateral: Promotion | Umbro | Window | DDB Johannesburg |
| 06C: Collateral: Promotion | The Zimbabwean | The Trillion Dollar Flyer | TBWA\Hunt\Lascaris Johannesburg |
| 07B: Public Service: Newspaper or Magazine Campaign | Endangered Wildlife Trust (EWT) | Trash Seabirds | TBWA\Hunt\Lascaris Johannesburg |
| 07C: Public Service: Outdoor and Posters Single | Endangered Wildlife Trust (EWT) | Bottle Top | TBWA\Hunt\Lascaris Johannesburg |
| 07D: Public Service: Outdoor and Posters Campaign | Endangered Wildlife Trust (EWT) | Trash Seabirds | TBWA\Hunt\Lascaris Johannesburg |
| 07E: Collateral (Brochures and Direct Mail) Single | UNICEF | Toy Soldiers | Y&R Johannesburg |
| 07I: Public Service: Television Single | Drive Alive | Tracey | MetropolitanRepublic Johanneesburg |
| 07J: Public Service: Television Campaign | Drive Alive | Drive Alive | MetropolitanRepublic Johannesburg |
| 08A: Radio Single | Toyota / Genuine Parts | El Loco | DraftFCB Johannesburg |
| 08A: Radio Single | Medal Paints | BLUE | Lowe Bull Johannesburg |
| 08A: Radio Single | I&J | URL | Net#work BBDO Cape Town |
| 08A: Radio Single | Exclusive Books | Lions | Ogilvy Johannesburg |
| 08B: Radio Campaign | Virgin Atlantic Airlines | Worth It | Net#work BBDO Johannesburg |
| 09A: Television: Over :30/Under :90 Single | Chicken Licken | Singing Burger | Net#work BBDO Johannesburg |
| 13A: Innovation in Advertising Single | Auto Trader Live | Classifieds | TBWA\Hunt\Lascaris Johannesburg |
| 13B: Innovation in Advertising Campaign | The Zimbabwean | The Trillion Dollar Campaign | TBWA\Hunt\Lascaris Johannesburg |
| 15A: Experiential Advertising | Wordworks Literacy Projects | The My First Book Project | JWT Cape Town |
| 15A: Experiential Advertising | UNICEF | Toy Soldiers | Y&R Johannesburg |
The One Show Interactive takes place on Friday 14 May, but SA has no finalists for that.
According to Adrants.com, for all three shows, the top 10 contenders by agency and country are:
| Top 10 contenders by agency for all three shows | |
|---|---|
| 1. BBDO/New York | 42 finalists |
| 2. AlmapBBDO/Sao Paulo | 22 finalists |
| 3. TBWA\Hunt\Lascaris Johannesburg | 17 finalists |
| 4. Goodby, Silverstein & Partners/San Francisco | 17 finalists |
| 5. Abbott Mead Vickers BBDO/London | 17 finalists |
| 6. Ogilvy & Mather/Singapore | 15 finalists |
| 7. DDB/Stockholm | 13 finalists |
| 8. Leo Burnett/Chicago | 12 finalists |
| 9. Ogilvy/Frankfurt | 10 finalists |
| 10. Y&R/Dubai | 10 finalists |
| Top 10 contenders by country for all three shows: | |
|---|---|
| 1. US | 370 finalists |
| 2. UK | 95 finalists |
| 3. Germany | 75 finalists |
| 4. Canada | 55 finalists |
| 5. Japan | 54 finalists |
| 6. Brazil | 54 finalists |
| 7. Sweden | 53 finalists |
| 8. South Africa | 47 finalists |
| 9. Singapore | 40 finalists |
| 10. India | 39 finalists |
The One Club is a non-profit organisation dedicated to recognising excellence in advertising and design internationally.
For more:
- One Show finalists and winners: www.oneclub.org/finalists
- One Show on Twitter: @OneShow
- One Show on Facebook: One Show page
- One Club site: www.oneclub.org
