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Creative Circle results for February 2010

The Creative Circle results for February 2010 are in. As always, congratulations to all concerned, and may the best ads win tonight in the 2009 Creative Circle Ad of the Year Award, to be held at The Venue, Melrose Arch, Johannesburg.

CategoryFebruary 2010
Newspaper1. Independent Newspapers/Cape Times “George Bush - Shoe” - Lowe Bull CT
Magazine1. 3M/Neon Post-It “Protest” - Grey SA
1. Insurance Powered by the AA “Stranded/Wool/Watch” - Net#work BBDO Jhb
OutdoorHeld over
TV/cinema1. Tetrapak “Roy Sullivan” - Lowe Bull Jhb
2. Nedbank/Capital “Rain” - Net#Work BBDO Jhb
Radio1. Virgin/Upper Class “Barry/Moira & Neville” - Net#Work BBDO Jhb
2. Nando's “I Ate Here” - Cross Colours
3. Independent Newspapers/Cape Times “Afghanistan” - Lowe Bull CT
Experiential1. National Aids Helpline “Can a Lollipop Save a Life? - Ogilvy CT
2. Velocity Films “Words” - DDB CT
3. Distill/Savanna “Retrench Yourself” - Draftfcb CT
3. Heart 104.9 Radio “Heart Billboard” - Lowe Bull CT

February 2010 judges

Xolisa Dyeshana, Joe Public (chair)
Suzanne Jenner, Ogilvy
Andre Vrodijak DDB
Brent Singer, Net#work BBDO
Ntsikeleo Nukwa, Draftfcb
Keshia Meyerson, Saatchi & Saatchi
Kampgelo Sesino, TBWA\Hunt\Lascaris

CategoryFebruary 2010 chair comments
GeneralOverall, we felt that the standard of work submitted for Radio and TV was very strong this month. The concepts were fresh, the writing was good and the production was of a particularly high quality.

Another area where the standard was fairly high was in Experiential, although there was a lot of debate about the credibility of some of the pieces submitted, which in my opinion is a good thing. It seems that judges are becoming weary of the fancy AVs that are often used to up-sell work.

The standard in the Print categories was very low this month and there was a feeling, especially in the Newspaper category, that as agencies, we are not exploring the mediums and coming up with new and novel ideas. A lot of the work that was submitted in Newspaper could've easily been entered into Magazine and this was of concern to us. However, having said that, the winners in these categories were deserving and their work truly stood out.

Lastly, a special mention must go to Lowe Bull this month as they featured in almost every category.

Thanks to all the judges.

Onwards and upwards.

Xolisa

PS Looks like the new Creative Circle website is almost up and running: www.creativecircle.co.za.

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