Eminent advertising expert to keynote at MIPCOM

MIPCOM announced yesterday, Thursday 10 September, that this should be a high point in the conference programme called Rethinking your Business, and will look at how content providers and advertising agencies need to work closer together to build business in today's challenging world.

"For the last 15 years I have not needed to know anyone in television nor them me, but in this brave new world, content providers need advertising agencies just as much as agencies need content providers," said Pinder.

"Content providers' expertise is centred on their own products and properties. Advertising agencies are aggregators and over viewers and need people to create ideas without having to worry about how to produce them. It is time for us to get to know each other and change the conversation between us, just as we must for our clients' brands!"

"Need a strong advertising partner"

Laurine Garaude, acting television division director at Reed MIDEM, said, "All of the distribution solutions, whether they are traditional or digital, will increasingly need a strong advertising partner in order to succeed in a cross-platform world and advertising agencies need to find new ways of reaching their brands' consumers. An eminent expert in the advertising world, Pinder will share his experience and vision with MIPCOM delegates and we are thrilled to welcome him."

Pinder stepped up to take sole leadership of the Publicis global network in May 2009, which, with 9000 employees in over 80 markets, is the founding pillar and largest agency network of the Publicis Groupe. He is a member of Publicis Groupe's P12 Management Board and reports directly to Maurice Lévy, chairman and CEO of Publicis Groupe. He was appointed COO of Publicis Worldwide in October 2006 and has been part of Publicis Groupe since its acquisition of Bcom3 in 2002.

His career in advertising spans over 20 years, with a wide range of experience in different sectors of the advertising and communications industry.

Since early 2008, he has focused the Publicis Worldwide network on creating contagious ideas that change the conversation around clients' brands. This has demanded a network with a series of new tools that is a leader in digital and a strong performer in creativity as well as a network to understand local cultures.

For more, go to www.mipworld.com/MIPCOM/.