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Makeover for ABF

25 Aug 2009

The Advertising Benevolent Fund of South Africa (ABF) will be relaunching itself under a new visual identity, positioning and raison d'être on Wednesday, 9 September 2009, at a cheese-and-wine function at Ogilvy's function centre in Midrand, Johannesburg.

Tickets cost R199 each, and bookings of 10 tickets are R1500. For more information and to book tickets contact Sharlene on +27 (0) 83 452 6191 or .

Founded in 1969, the ABF steps in to support people who have worked in the advertising, marketing and media industries in South Africa, but who have fallen on hard times, for whatever reason. Retrenchments, redundancies, injuries and illnesses are a daily reality, and once prosperous copywriters, account directors, photographers and many others suddenly find they cannot pay the bond, let alone feed themselves.

The ABF is renowned for its series of annual events, ranging from the President's Cup Golf Day, through annual Spring Balls, tenpin bowling competitions, Village Cricket days to the Crazy Golf Day. These events are consistently sold out, and a significant contributor to the fund-raising that allows the organisation to provide its vital lifeline of support.