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New media packages from Sony Entertainment Television
Sony Entertainment Television (SET) announced yesterday, Tuesday, 30 June 2009, that it has made two new media packages available for the channel's advertisers.
The new prime time and movie packages feature placement during the most sought-after time bands on SET and are offered in addition to the individual spots currently available via Telmar.
Launched in South Africa exclusively on DStv's Premium bouquet in November 2007, SET has established itself as an entertainment channel with a programming schedule that appeals predominantly to 18- to 49-year-olds. Critically acclaimed first-run series include The Amazing Race (Wednesdays at 7.30pm), Law & Order: UK (Thursdays at 8.30pm) and the multi-award winning Late Show with David Letterman (weeknights at 10pm). The channel also boasts a wide range of movies throughout the week, including such titles as Analyze That, Along Came a Spider and The Mask of Zorro.
In May 2009 SET increased its reach within South Africa and across sub-Saharan Africa when it became available on both the Premium and Compact bouquets. SET airs on DStv Channel 113.
