The final round of judging takes place 1 - 3 May; note that this is not a winners' list and does not guarantee a Pencil or Merit.
| One Show First Cut | ||||
|---|---|---|---|---|
| Category | Client | Title | Agency | City |
| 01A: Newspaper - Full Page or Spread - Single | Volkswagen Golf | R32 Ball | Ogilvy | Cape Town |
| 01B: Newspaper - Full Page or Spread - Campaign | CAN | Tippex - Made a Mistake? | The Jupiter Drawing Room | Johannesburg |
| 02C: Magazine - Color: Full Page or Spread - Single | Bostik | Sticks fast | DDB Johannesburg | |
| 02D: Magazine - Color: Full Page or Spread - Campaign | Mercedes Benz | Spend Your Money | Net#work BBDO | Johannesburg |
| 02D: Magazine - Color: Full Page or Spread - Campaign | National Sea Rescue Institute | Anniversary | Ogilvy | Cape Town |
| 04A: Outdoor - Single | TDS - Yellow Pages | Flying Lessons | The Agency for Advertising & Marketing | Johannesburg |
| 04B: Outdoor - Campaign | BIBLIOTEQ CREATIVE BOOKSTORE | FEEL INSPIRED | FoxP2 | Cape Town |
| 05B: Trade - Full Page or Spread - Campaign | Pfizer | Old Gigolos | Ogilvy | Johannesburg |
| 06A: P.O.P. and In-Store - Single | Volkswagen | Hyena | Ogilvy | Cape Town |
| 06B: P.O.P. and In-Store - Campaign | Netflorist | Floral Biography | Draftfcb | Johannesburg |
| 06B: P.O.P. and In-Store - Campaign | Patleys Tabasco | Exploding Food | Ogilvy | Johannesburg |
| 06B: P.O.P. and In-Store - Campaign | Nike Womens Apparel | Distances | Ogilvy | Johannesburg |
| 06C: Collateral - Posters - Single | Rikkis Cabs | Mugshot | Draftfcb | Cape Town |
| 06C: Collateral - Posters - Single | Simba - Ghost Pops | Zombie Man | Net#work BBDO | Johannesburg |
| 06C: Collateral - Posters - Single | Nampak (Twinsaver Mens Tissues) | Car Scratch | TBWA\Hunt\Lascaris | Johannesburg |
| 06C: Collateral - Posters - Single | Nampak (Twinsaver Mens Tissues) | Beer Spill | TBWA\Hunt\Lascaris | Johannesburg |
| 06C: Collateral - Posters - Single | Nampak (Twinsaver Mens Tissues) | Doll Boy | TBWA\Hunt\Lascaris | Johannesburg |
| 06C: Collateral - Posters - Single | adidas | The Pienaar (African Barbershop Signage) | TBWA\Hunt\Lascaris (180/TBWA) | Johannesburg |
| 06C: Collateral - Posters - Single | adidas | The Messi (African Barbershop Signage) | TBWA\Hunt\Lascaris (180/TBWA) | Johannesburg |
| 06C: Collateral - Posters - Single | Musica | Prison Break | The Jupiter Drawing Room | Cape Town |
| 06D: Collateral Posters - Campaign | Dstv History Channel | Winners | Ogilvy | Johannesburg |
| 07A: Public Service - Newspaper or Magazine - Single | Apartheid Museum | 13% | Grey South Africa | Johannesburg |
| 07C: Public Service - Outdoor and Posters - Single | Mini Town | Smallest mobile billboard | Draftfcb | Durban |
| 07C: Public Service - Outdoor and Posters - Single | Rural Health Initiative (Doctor Recruitment) | Nervous System | Net#work BBDO | Johannesburg |
| 07D: Public Service - Outdoor and Posters - Campaign | Greenpeace | Save our Seas | Ogilvy | Johannesburg |
| 07E: Public Service - Collateral (Brochures and Direct Mail) - Single | Food and Trees for Africa | Little Book | Grey South Africa | Johannesburg |
| 07I: Public Service - Television - Single | Food & Trees For Africa | Printer | Lowe Bull | Johannesburg |
| 09A: Television - Over :30 - Single - max. :90 | Distell Savanna | Monkey | Draftfcb | Cape Town |
| 09A: Television - Over :30 - Single - max. :90 | Volkswagen GTI | Dream | Ogilvy | Cape Town |
| 09A: Television - Over :30 - Single - max. :90 | The Sunday Times | Riverine Rabbit | Ogilvy | Cape Town |
| 09A: Television - Over :30 - Single - max. :90 | Volkswagen | Dream | Velocity Films | Johannesburg |
| 09B: Television - Over :30 - Campaign | Brandhouse | Keep it Real | The Jupiter Drawing Room South Africa | Cape Town |
| 09H: Television - Under $80K Budget - Single | Food & Trees For Africa | Printer | Lowe Bull | Johannesburg |
| 09I: Television - Under $80K Budget - Campaign | SABC/Good Hope | Kinky Afro Vol.1 | Net#work BBDO | Cape Town |
| 12A: Innovative Media - Single | MASTERLOCK | PENNYFARTHING | FoxP2 | Cape Town |
| 12A: Innovative Media - Single | Dreamfields | Golf Course | Net#work BBDO | Cape Town |
| 12A: Innovative Media - Single | Havaianas | Tree | Net#work BBDO | Johannesburg |
| 12A: Innovative Media - Single | Audi | Fans | Ogilvy | Johannesburg |
| 12B: Innovative Media - Campaign | Unilever SA/Flora Flora | Meet Wally's Heart | Lowe Bull | Johannesburg |
| 13A: Integrated Branding Campaign | South African Broadcasting Corporation - Metro FM | Xenophobia | Net#work BBDO | Johannesburg |
| 13A: Integrated Branding Campaign | The Loerie Awards | Make Your Mom Proud | Net#work BBDO | Johannesburg |
| One Show Design | ||||
|---|---|---|---|---|
| Category | Client | Title | Agency | City |
| 01B: Booklet/Brochure | Interactive Africa | Design Indaba 11 programmes | The Jupiter Drawing Room South Africa | Cape Town |
| 01B: Booklet/Brochure | Interactive Africa | Design Indaba Plastic Brochure | The Jupiter Drawing Room South Africa | Cape Town |
| 05F: Collateral - Self-promotion | King James | What's your Story | King James | Cape Town |
| 05F: Collateral - Self-promotion | The Old Shanghai Firecracker Factory | Water glass | Konstant van Huyssteen | Johannesburg |
| 06A: Environmental Design - Single | 7th Floor Food Innovation Centre | The Artefacts of Eating | TBWA\Hunt\Lascaris | Johannesburg |
| 08A: Book Design | Absa Capital | The Cybism Manifesto | The Jupiter Drawing Room South Africa | Johannesburg |
| 08B: Magazine Design | Dossier | Dossier | Metropolitanrepublic/TJDR | Johannesburg |
| 08B: Magazine Design | MK (M-Net) | MK Bruce Lee magazine | The President | Cape Town |
| 09A: Direct Mail - Single | TNS Research Surveys | TNS Research Surveys Calendar | King James RSVP | Cape Town |
| 09A: Direct Mail - Single | Dreamfields | Plastic Bag | Net#work BBDO | Cape Town |
| One Show Radio | ||||
|---|---|---|---|---|
| Category | Client | Title | Agency | City |
| 07G: Radio - Public Service - Single | Shark Life | Shark attack | Grey South Africa | Johannesburg |
| 08A: Radio - Consumer - Single | Interactive Africa | Recycled Radio Ad | The Jupiter Drawing Room South Africa | Cape Town |
| 08B: Radio - Consumer - Campaign | Nampak | Stories | Grey South Africa | Johannesburg |
For the full shortlists, go to:
For more, go to www.oneclub.org (specifically www.oneclub.org/os/announcement) and follow @OneShow on Twitter.
