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How to make every watt count

23 Oct 2008

A new television, radio and print campaign from The Bryan Slingers Partnership - part of the Bester Burke Slingers group - is urging all South Africans to consider making every watt count, since the prospect of electricity cuts remains a reality.

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The National Energy Saving Campaign is being run on behalf of the Department of Public Enterprises in conjunction with other government departments. The message to everyone is clear - simple things can make a huge difference. So make every watt count.

One of the television ads features the classic scenario of a teenager staring aimlessly at an open fridge to the dismay of his father. On radio, the campaign follows a charming ‘out of the mouths of babes' approach where children indicate to their parents just how wasteful they are.