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SA makes Film Lions shortlist

20 Jun 2008

CANNES, FRANCE: It's the final countdown... The Film, Titanium and Integrated Lions shortlists have been released for the 55th Cannes Lions International Advertising Festival, and South Africa features for Film. Winners will be announced at the fourth and final awards ceremony on Saturday night, 21 June 2008, along with the results of the Film Young Lions Competition, Agency of the Year, Network of the Year and Palme d'Or recipients.

Commenting on South Africa's Grand Prix win on Wednesday night, 18 June 2008, Jupiter group chairman Graham Warsop says, "The announcement that DDB SA has won the 2008 Cannes Grand Prix for Print confirms South Africa's pre-eminence on the world advertising stage. For a country the size of South Africa with less than 0.5% of world advertising spend to win Cannes Grands Prix for three successive years is quite unprecedented.

“What is seminal about this year's achievement is that, for the first time in SA history, the ultimate prize in world advertising has been won by a 100% locally owned agency. We couldn't be more proud of our partners at DDB (SA)”.

DDB SA is one of five companies comprising The Jupiter Drawing Room South Africa & Partners, reportedly Africa's largest independent agency group. All five companies - The Jupiter Drawing Room Jhb and CT, Black River FC, DDB SA and MetropolitanRepublic - are 100% SA owned.

Category	Title	Advertiser	Product	Ad agency	Production company
A06 Household: Other	DARK SIDE OF THE MOON	RAMROD	MAGLITE	DRAFTFCB JOHANNESBURG	CREATIVE VISION Johannesberg
A07 Home Appliances & Furnishings	GRANNY	ENERGIZER	ER LAMPS	DDB SOUTH AFRICA Johannesburg	VELOCITY FILMS Cape Town
A16 Retail Stores	LATE	EXCLUSIVE BOOKS	FANATICS BOOK CLUB	OGILVY SOUTH AFRICA	JUMP Cape Town
A16 Retail Stores	INTERVIEW	EXCLUSIVE BOOKS	FANATICS BOOK CLUB	OGILVY SOUTH AFRICA	JUMP Cape Town
A20 Publications & Media	SNVL	MUSICA	LITTLE BRITAIN	THE JUPITER DRAWING ROOM SOUTH AFRICA	WICKED PIXELS Cape Town
A21 Banking, Investment & Insurance	BEAUTIFUL	ALLAN GRAY LIMITED	INVESTMENT COMPANY	KING JAMES Cape Town	VELOCITY FILMS Johannesburg
A24 Corporate Image	CLAP	MTN	MOBILE TELEPHONE	METROPOLITANREPUBLIC Johannesburg	VELOCITY FILMS Johannesburg
A25 Public Health & Safety	SMOKING BABY	NATIONAL COUNCIL AGAINST SMOKING	NATIONAL COUNCIL AGAINST SMOKING	JWT JOHANNESBURG	PICTURE TREE Johannesburg
A26 Public Awareness Messages	JOHNNY DEPP	SAFACT	SOUTH AFRICAN FEDERATION AGAINST COPYRIGHT THEFT	TBWA\HUNT\LASCARIS JOHANNESBURG	FRESH WATER FILMS Johannesburg

MTN Clap, directed by Greg Gray of Velocity Films, has also been selected by Shots as a Cannes Contender. Velocity Films has a further nomination for Y&R Singapore: