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SA's first Gold Lion goes to BBDO Cape Town

18 Jun 2008

CANNES, FRANCE: After having received South Africa's only D&AD Yellow Pencil, a Silver Clio and a One Show Merit this year, BBDO Cape Town's Marshall Music “Drums” commercial scooped SA's first Gold at the 55th Cannes Lions International Advertising Festival last night, Tuesday, 17 June 2008. At the second awards ceremony for the winners of the Media, Outdoor and Radio Lions, five Silver Lions and one Bronze for SA were also handed out.

The Media Grand Prix went to Forsman & Bodenfors Gothenburg, for the AMF Pension Funds entry MMS. The Outdoor Grand Prix was awarded to BBDO New York, for the HBO Voyeur Projection Installation. Dentsu Tokyo won the Radio Grand Prix for the Canon Marketing entry Shutter Chance. Media Agency of the Year was given to Forsman & Bodenfors, Gothenburg. Also announced were the winners of the Young Lions Media Competition which went to the Italian team: Francesca Casadei of Aegis Media Italy and Stefano Migliore of Mindshare.

South African Lions

Award	Section	Category	Title	Advertiser	Product	Entrant
Gold	Radio Lions	A11 Retail Stores, Restaurants & Fast Food Outlets	DRUMS	MARSHALL MUSIC	MUSIC EQUIPMENT STORE	BBDO CAPE TOWN
Silver	Radio Lions	A04 Household	GLADIATOR	SC JOHNSON	RAID MOSQUITO KILLER	DRAFTFCB JOHANNESBURG
Silver	Radio Lions	A04 Household	RECORD	SC JOHNSON	RAID MOSQUITO KILLER	DRAFTFCB JOHANNESBURG
Silver	Radio Lions	A06 Cosmetics, Beauty & Toiletries	HANSEL & GRETEL	NAMPAK	CUDDLERS NAPPIES	GREY SOUTH AFRICA Johannesburg
Silver	Radio Lions	A06 Cosmetics, Beauty & Toiletries	JACK & THE BEANSTALK	NAMPAK	CUDDLERS NAPPIES	GREY SOUTH AFRICA Johannesburg
Silver	Radio Lions	A06 Cosmetics, Beauty & Toiletries	LITTLE RED RIDING HOOD	NAMPAK	CUDDLERS NAPPIES	GREY SOUTH AFRICA Johannesburg
Silver	Radio Lions	A18 Charities, Public Health & Safety, Public Awareness Messages	TOON DOG	UNICEF	CAMPAIGN AGAINST THE USE OF CHILD SOLDIERS	OGILVY SOUTH AFRICA Johannesburg
Silver	Radio Lions	A18 Charities, Public Health & Safety, Public Awareness Messages	TOON BUNNY	UNICEF	CAMPAIGN AGAINST THE USE OF CHILD SOLDIERS	OGILVY SOUTH AFRICA Johannesburg
Silver	Media Lions	A13 Charities, Public Health & Safety, Public Awareness Messages	I'M FINE TO DRIVE	ARRIVE ALIVE	ANTI-DRINK DRIVING MESSAGE	THE JUPITER DRAWING ROOM SOUTH AFRICA Johannesburg
Silver	Media Lions	B04 Best Use of Newspapers	AIDS STATS	CAPE ARGUS NEWSPAPER	WORLD AIDS DAY AWARENESS	KING JAMES Cape Town
Bronze	Media Lions	B02 Best Use of Cinema	FANS	AUDI SA	AUDI S5	OGILVY SOUTH AFRICA Johannesburg

2008 saw the highest entry levels to date, with Media submissions totalling 2000, Outdoor reaching 5842 and Radio seeing a total of 1259 entries. Five Gold, 17 Silver and 32 Bronze Lions were awarded in the Media category. The Outdoor Jury awarded 9 Golds, 22 Silvers and 32 Bronze, while trophies in the Radio category reached five Golds, 15 Silvers and 27 Bronze.

The Media Jury shortlisted 242 entries and awarded 55 winners, whilst the Outdoor Jury awarded 64 winners of its 601 shortlisted entries and Radio saw a total of 185 shortlisted entries with 48 winners selected.

The Media Jury was chaired by Dominic Proctor, CEO Worldwide, Mindshare, London UK; Outdoor was led by Prasoon Joshi, executive chairman McCann Worldgroup India, regional executive creative director Asia Pacific McCann Erickson, Mumbai India; Mark Gross, SVP, group creative director, DDB Chicago, USA was the Jury president for Radio.

The winning work from these categories, along with the Promo and Direct winners, is now available to view online along with their credits, at: