For the first time, the One Show jury will be selecting Pencil winners during the One Show Festival in New York City, 6 - 9 May 2008, and at the Student Awards Ceremony on 8 May. The One Show list is only a semi-finalist list and does not guarantee a Pencil or Merit award or inclusion in the One Show Annual.
| Category | Entry title | Agency name | City | |
|---|---|---|---|---|
| 1A: Consumer Newspaper: Full Page or Spread - Single | Energizer | Pants | DDB | Johannesburg |
| 1A: Consumer Newspaper: Full Page or Spread - Single | Energizer | Paint | DDB | Johannesburg |
| 1A: Consumer Newspaper: Full Page or Spread - Single | S C Johnson / Rally | Spotlight | DraftFCB Johannesburg | Johannesburg |
| 1A: Consumer Newspaper: Full Page or Spread - Single | Dickies | Dickies ‘Raincoat' | Joe Public South Africa | Rivonia |
| 1B: Consumer Newspaper: Full Page or Spread - Campaign | Energizer | Scary Things Happen in the Dark | DDB | Johannesburg |
| 1B: Consumer Newspaper: Full Page or Spread - Campaign | BMW SA | BMW Premium Selection | Ireland/Davenport | Johannesburg |
| 1B Consumer Newspaper: Full Page or Spread - Campaign | Independent Newspaper | Cape Times | Lowe Bull (Cape) | Cape Town |
| 1B: Consumer Newspaper: Full Page or Spread - Campaign | South African Broadcast Corporation - 5FM | Streaming Audio | Net#Work BBDO | Hyde Park |
| 1B: Consumer Newspaper: Full Page or Spread - Campaign | Mail & Guardian | Real News | TBWA\Hunt\Lascaris - Johannesburg | Sandton |
| 1B: Consumer Newspaper: Full Page or Spread - Campaign | Nissan Pathfinder | Tell Better Stories | TBWA\Hunt\Lascaris - Johannesburg | Sandton |
| 2C: : Consumer Magazine: Colour: Full Page or Spread - Single | BMW / SA Mini | Godzilla | King James Johannesburg | Johannesburg |
| 2C: : Consumer Magazine: Colour: Full Page or Spread - Single | Eveready | Hair | King James Johannesburg | Johannesburg |
| 2C: : Consumer Magazine: Colour: Full Page or Spread - Single | Procter & Gamble | Facelift | Saatchi & Saatchi South Africa | Johannesburg |
| 2D: Consumer Magazine: Colour: Full Page or Spread - Campaign | National Geographic Kids Magazine | Facts Stranger Than Fiction | FoxP2 | Cape Town |
| 2D: Consumer Magazine: Colour: Full Page or Spread - Campaign | DStv | Repeats | Ogilvy Johannesburg | Johannesburg |
| 2D: Consumer Magazine: Colour: Full Page or Spread - Campaign | Weleda Bettaway | Migraines | TBWA\Hunt\Lascaris - Johannesburg | Sandton |
| 3A: Small space print: B&W or Colour: Less than a page - Single | IMAX | Harry Potter - Larger than Life | DDB | Johannesburg |
| 6A: Collateral: POP and In-Store - Single | Honda | Engines | DDB | Johannesburg |
| 6A: Collateral L: POP and In-Store - Single | Sweets From Heaven | Poodle | Ireland/Davenport | Johannesburg |
| 6A: Collateral: POP and In-Store - Single | Cape Union Mart | Cape Union Mart | King James RSVP | Cape Town |
| 6A: C Collateral: POP and In-Store - Single | Nissan Interstar | Warehouses | TBWA\Hunt\Lascaris - Johannesburg | Sandton |
| 6C: Collateral: Posters- Single | Procter & Gamble | Facelift | Saatchi & Saatchi South Africa | Johannesburg |
| 6D: Collateral: Posters- Campaign | DStv | Repeats | Ogilvy Johannesburg | Johannesburg |
| 6F: Collateral: Self-promotion | King James | Remember Book | King James | Cape Town |
| 7A: Public Service/Political Print: Newspaper or Magazine - Single | Volunteer Wildfire Services | Volunteer Wildfire Services | Saatchi & Saatchi South Africa | Cape Town |
| 7B: Public Service/Political Print: Newspaper or Magazine - Campaign | Independent Newspapers | AIDS Stats | King James | Cape Town |
| 7E: Public Service/Political Print: Collateral - Single | Red Cross Air Mercy Services | Wish you were here | JWT South Africa | Cape Town |
| 7I: Public Service/Political Television: Single | National Council Against Smoking | Smoking Baby | Picture Tree | Picture Tree |
| 9A: Consumer Television: Over :30 - Single | MTN | Clap | MetropolitanRepublic/JDR | Johannesburg |
| 9A: Consumer Television: Over :30 - Single | MTN | Stickies | MetropolitanRepublic/JDR | MetropolitanRepublic/JDR |
| 9H: television: Under $50KBudget - Single | Musica | Little Britain | The Jupiter Drawing Room S. Africa | Cape Town |
| 9I: television: Under $50KBudget - Campaign | Interactive Africa | Interactive Africa | The Jupiter Drawing Room S. Africa | Cape Town |
| 12A: Innovative Use ofAdvertising - Single | Bosch | Post Box Polaroids | DDB | Johannesburg |
| 12A: Innovative Use ofAdvertising - Single | Italtile | Italtile ‘Cubicle Inspiration' | Joe Public South Africa | Rivonia |
| 12A: Innovative Use ofAdvertising - Single | Nissan Interstar | Warehouses | TBWA\Hunt\Lascaris - Johannesburg | Sandton |
| 12A: Innovative Use ofAdvertising - Single | Pen & Art | Love of Writing | The Jupiter Drawing Room South | Cape Town |
| 13A: Integrated Branding - Campaign | MTN (Mobile Telephone Network) | Project Free Ad | MetropolitanRepublic/Jupiter Drawing Room | Johannesburg |
| Category | Entry title | Agency name | City | |
|---|---|---|---|---|
| 1B: Booklet/Brochure | Interactive Africa | DI10 Inspiration Programme | The Jupiter Drawing Room | Cape Town |
| 5A: Collateral Design: Posters - single | Sweets From Heaven | Poodle | Ireland/Davenport | Johannesburg |
| 5b: Collateral Design: Posters - campaign | Jabula Hair and Braids | Jabula | JWT | Cape Town |
| 5b: Collateral Design: Posters - campaign | Audi SA | Frame by Frame | Ogilvy | Johannesburg |
| 9b: Broadcast Design - campaign | Interactive Africa | DI10 Ideas | The Jupiter Drawing Room | Cape Town |
| Category | Entry title | Agency name | City | |
|---|---|---|---|---|
| 7h: Public service/Political radio: campaign | Arrive Alive | Anti Drinking & Driving | The Jupiter Drawing Room | Cape Town |
| 8A: Consumer Radio: Single | Marshall Music | “Drums” | BBDO | Cape Town |
| 8A: Consumer Radio: Single | Energizer | Tape | DDB | Johannesburg |
| 8A: Consumer Radio: Single | La Perle | Margaret Thatcher | TBWA\Hunt\Lascaris | Sandton |
Candice Lind of the AAA School of Advertising has been shortlisted for her “The Crunch That Moves You” entry for Doritos' Innovative Marketing brief.
To view the complete shortlists, go to:
