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The website laced with memes and funny videos posted a clip of KFC South Africa’s pre-World Cup advertisement, featuring a footballer “making a meal” of a tackle.
And no, surprisingly, Neymar isn’t starring in it.
The clip was published to 9GAG’s Instagram account of some 45.6 million followers early Thursday. The post has since amassed more than 3.5 million views, 60,000 likes, and more than 13,000 comments.
KFC South Africa must be loving the free publicity too. Its Instagram account in comparison has just 24,000 followers in total.
If you haven’t yet seen the ad, watch it below.