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Colouring in some D&AD wins for SA!

South Africa has cracked the top 5 ranking countries list after day 1 of D&AD judging, with a total of 8 pencils and Ogilvy & Mather JHB the top ranked agency, bringing home 5 of those pencils!
A scene from day one's D&AD judging
A scene from day one's D&AD judging
After the first day of D&AD judging, 78 pencils were awarded in total across the categories of press advertising, radio advertising, mobile marketing, and writing for design.

Watch the video embedded below for behind the scenes footing of the judging process:

While we know we're coming home with a clutch of pencils, we'll have to wait until the award ceremony at Battersea Evolution on 19 May to find out whether those pencils are wood, graphite, yellow, white or black.

The winning work included Nando's global packaging, as well as TBWA Hunt/Lascaris' radio work for Flight Centre and Tiger Brands, as well as Ogilvy's radio work for clients Lucozade and KFC. View the full table of winners from day one below:

Jury TitleAgencyPrimary ClientNameCountryName
Mobile MarketingUncle Grey AarhusCanonCanon Gig AppDenmarkMobile Apps
Mobile MarketingUncle Grey AarhusCanonCanon Gig AppDenmarkInnovative Use of Mobile Technology
Mobile MarketingServiceplan GroupGibson GuitarThe Les Paul Skill CheckGermanyInnovative Use of Mobile Technology
Mobile MarketingSaatchi & Saatchi New ZealandASB BankClever KashNew ZealandInnovative Use of Mobile Technology
Mobile MarketingDDB SydneyThe Sydney Opera House#comeoninAustraliaUse of Social Media on Mobile
Mobile MarketingGPY&R BrisbaneMelanoma Patients AustraliaMelanoma Likes MeAustraliaUse of Social Media on Mobile
Mobile MarketingLeo Burnett SydneyDiageo AustraliaCheers to a LegendAustraliaIntegrated Mobile Campaigns
Mobile MarketingLeo Burnett SydneySamsung AustraliaCelebrity TantrumAustraliaMobile Adverts
Mobile MarketingMcCann FranceL'Or_al ParisMake Up GeniusFranceMobile Apps
Mobile MarketingToneU.S. Department of StatemFishUnited StatesInnovative Use of Mobile Technology
Mobile MarketingVenables, Bell & PartnersREI#OptOutsideUnited StatesIntegrated Mobile Campaigns
Mobile MarketingFCB ChicagoJoe BoxerInactivity TrackerUnited StatesIntegrated Mobile Campaigns
Press AdvertisingOgilvy & Mather Ho Chi Minh CityThe SamaritansThe SamaritansViet NamPublic Service Press Advertising
Press AdvertisingColenso BBDONew Zealand Breast Cancer FoundationA Cream That Gives You WrinklesNew ZealandPress Advertising
Press AdvertisingY&R AucklandBurger King CorporationMcWhopperNew ZealandPress Advertising
Press AdvertisingLeo Burnett Brasil - Leo Burnett Tailor MadeCVV Emotional Support HotlineSharesBrazilPublic Service Press Advertising
Press AdvertisingSaatchi & SaatchiSupatnuj SorndamrihPortraitsSingaporePublic Service Press Advertising
Press AdvertisingCLM BBDOGuy CottenHold Your BreathFranceTrade Press Advertising
Press AdvertisingOgilvy & Mather ParisCoca Cola CompanyTogether CokeFrancePress Advertising Campaigns
Press AdvertisingOgilvy & Mather SingaporeTwitterFirst On TwitterSingaporePress Advertising Campaigns
Press AdvertisingCrispin Porter + Bogusky BoulderMission 22/ Elder HeartThe War at HomeUnited StatesPress Advertising Campaigns
Press AdvertisingThe CommunityCity of Buenos AiresNever Stop RidingUnited StatesPress Advertising Campaigns
Press AdvertisingThe CommunityCity of Buenos AiresNever Stop Riding - DogUnited StatesPress Advertising
Press AdvertisingThe CommunityCity of Buenos AiresYou Give More Than Just BloodUnited StatesPublic Service Press Advertising
Press AdvertisingThe CommunityCity of Buenos AiresNever Stop Riding - BabyUnited StatesPress Advertising
Press AdvertisingVCCP LondonAmnesty InternationalAmnesty International - The Really Big And Far Reaching Ad CampaignUnited KingdomTactical Press Advertising
Press AdvertisingOgilvy & Mather London28 Too ManyIt Happens HereUnited KingdomPublic Service Press Advertising
Press AdvertisingOgilvy & Mather LondonUnileverDove #findmebeautifulUnited KingdomPress Advertising Campaigns
Press AdvertisingGrey LondonTateElizabeth I (500 Years of Stories)United KingdomPress Advertising
Press AdvertisingGrey LondonTateOphelia (500 Years of Stories)United KingdomPress Advertising
Press AdvertisingGrey LondonTate500 Years of StoriesUnited KingdomPress Advertising Campaigns
Press AdvertisingGrey LondonTateBacon (500 Years of Stories)United KingdomPress Advertising
Radio AdvertisingWurmser Ogilvy & MatherBomberos Voluntarios de GuatemalaEmergency CallsGuatemalaRadio Advertising Campaigns
Radio AdvertisingImpact BBDOBHVProcrastinationUnited Arab EmiratesSound Design & Use of Music for Radio Advertising
Radio AdvertisingImpact BBDOLa Libanaise Des JeuxAnyone Can Win - AlbertUnited Arab EmiratesRadio Advertising over 30 seconds
Radio AdvertisingSancho/BBDOADNLearning on the WayColombiaInnovative Use of Radio
Radio AdvertisingWunderman BogotaFarmatodoBacteria Rewrites HistoryColombiaRadio Advertising Campaigns
Radio AdvertisingWunderman BogotaFarmatodoGeorge WashingtonColombiaRadio Advertising over 30 seconds
Radio AdvertisingWunderman BogotaFarmatodoQueen ElizabethColombiaRadio Advertising 0-30 seconds
Radio AdvertisingTBWA\Hunt\LascarisTiger BrandsSexy TimesSouth AfricaRadio Advertising Campaigns
Radio AdvertisingTBWA\Hunt\LascarisFlight CentreTravel Before Its Not Fun AnymoreSouth AfricaRadio Advertising Campaigns
Radio AdvertisingOgilvy & Mather JohannesburgLucozadeLucozade Energy Drink - Lacing Up Your High TopsSouth AfricaRadio Advertising over 30 seconds
Radio AdvertisingOgilvy & Mather JohannesburgLucozadeLucozade Energy Drink - Night Before The ProjectSouth AfricaRadio Advertising over 30 seconds
Radio AdvertisingOgilvy & Mather JohannesburgLucozadeLucozade Energy Drink - Team Building WeekendSouth AfricaRadio Advertising over 30 seconds
Radio AdvertisingOgilvy & Mather JohannesburgLucozadeLucozade Energy DrinkSouth AfricaRadio Advertising Campaigns
Radio AdvertisingOgilvy & Mather JohannesburgKFCKFC Man MealsSouth AfricaRadio Advertising Campaigns
Radio AdvertisingMcCann Erickson TokyoSuntory Holdings LimitedBeer-lingualJapanRadio Advertising over 30 seconds
Radio AdvertisingOgilvy & Mather BrazilBillboard BrasilRadio Pride ParadeBrazilInnovative Use of Radio
Radio AdvertisingMullenLowe SingaporeThe National University Centre For Organ TransplantationDonated VoicesSingaporeSound Design & Use of Music for Radio Advertising
Radio AdvertisingOgilvy & Mather SingaporeThe Life FoundationIn Her Womb, There is a DoorSingaporeRadio Advertising over 30 seconds
Radio AdvertisingYoung & Rubicam MiamiPopClikAutotuneUnited StatesRadio Advertising Campaigns
Radio AdvertisingtwofifteenmccannPandoraPandora "Thumb Moments"United StatesInnovative Use of Radio
Radio AdvertisingBBDO New YorkGEThe MessageUnited StatesInnovative Use of Radio
Radio AdvertisingBBDO New YorkAutism SpeaksMSSNG - DNA MusicUnited StatesSound Design & Use of Music for Radio Advertising
Radio AdvertisingFCB ChicagoGrub HubBusiness BobUnited StatesRadio Advertising over 30 seconds
Radio AdvertisingFCB ChicagoGrub HubGary 1930s GuyUnited StatesRadio Advertising over 30 seconds
Radio AdvertisingAMV BBDOMars PetcareGive A Dog A JobUnited KingdomRadio Advertising Campaigns
Radio AdvertisingOgilvy & Mather LondonUnileverSelf ConsciousUnited KingdomRadio Advertising Campaigns
Writing for DesignBBDO TorontoshomiiZombie's Guide to Surviving Among the LivingCanadaWriting for Printed Materials & Graphic Communications
Writing for DesignFamous CopyNando's GroupNando's Global PackagingSouth AfricaWritng for Packaging Design
Writing for DesignJOYDomestic Violence NSWCards Against Domestic ViolenceAustraliaWriting for Printed Materials & Graphic Communications
Writing for DesignM&C Saatchi MelbourneAustralian WeavingThe 2 Litre TowelAustraliaVerbal Identity
Writing for DesignHavas Worldwide SingaporeHavas Worldwide SingaporeHavas GazetteSingaporeWriting for Printed Materials & Graphic Communications
Writing for DesignCLM BBDOGuy CottenHold Your BreathFranceWriting for Poster Design
Writing for DesignKineticKinetic SingaporeZinegaporeSingaporeWriting for Apps & Digital Design
Writing for DesignGoogleGooglePrimer AppUnited StatesWriting for Apps & Digital Design
Writing for DesignFive Bar GateJim K DaviesGrimm Bros Inc ? Business Fairy TalesUnited KingdomWriting for Printed Materials & Graphic Communications
Writing for DesignEHS4DBen & Graeme Creative TeamThe Ben & Graeme Annual 2015United KingdomWriting for Printed Materials & Graphic Communications
Writing for DesignPublicis LondonDepaul UKThere's Another Side to the StoryUnited KingdomWriting for Poster Design
Writing for DesignMusicHyperbolicFucking Apostrophes BookUnited KingdomWriting for Printed Materials & Graphic Communications
Writing for DesignMcCann LondonMicrosoftSurvival Billboard - Terms & Horrible, Horrible ConditionsUnited KingdomWriting for Poster Design
Writing for DesignMr PresidentJohn Dewar and Son'sLast Great MaltsUnited KingdomWriting for Branding Schemes
Writing for DesignSmith DawsonPegasusLifePegasusLife AdvertisingUnited KingdomWriting for Printed Materials & Graphic Communications
Writing for DesignHolman + HuntAMC Networks InternationalAMC UK LaunchUnited KingdomWriting for Channel Branding & Identity
Writing for DesignJohnson BanksCambridge University Development and Alumni RelationsDear World... Yours, Cambridge railing postersUnited KingdomWriting for Poster Design
Writing for DesignJohnson BanksCambridge University Development and Alumni RelationsDear World... Yours, CambridgeUnited KingdomWriting for Branding Schemes
Writing for DesignThe PartnersArgosSimple ValueUnited KingdomWritng for Packaging Design
Writing for DesignThe PartnersArgosSimple ValueUnited KingdomWriting for Brand Expression

All of the winning work will appear in the 54th D&AD Annual published later this year, and as there's no quota for awards at D&AD, the number of awarded entries fluctuates year to year.

Look out for the official #DandAD16 hashtag on Twitter for more, or follow the live-blog here.




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