Morrisjones in driving seat with McCarthy

Advertising agency Morrisjones&Co. has announced that they have been appointed to handle advertising for the McCarthy dealership account. McCarthy is the largest motor retail organisation in South Africa and includes most major car marques. This is the third account win for Morrisjones this year.

Morrisjones&Co. will be handling McCarthy Call-a-Car as well as the vehicle import division with an expected budget of R10 million.

Nina Morris, managing director and co-founder of the agency comments, “It is early days but we are positive that the relationship outcome will be nothing short of fantastic. After a four way pitch we are absolutely delighted that we won the account.”

Not having worked with a car or motor industry brand before is not seen as an obstacle for Morrisjones&Co. Morris in fact believes this win provides a perfect opportunity for the agency to both develop and generate new and interesting advertising with McCarthy

“The mutual chemistry between Morrisjones and McCarthy seems fitting for our relationship to grow and prosper in the near future, with Morrisjones&Co. having a solid track record that delivers strong bottom-line results,” comments Jolyon Nash, executive director at McCarthy Limited.