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Explicit campaign for explicit movie

14 Mar 2007

Launching the explicit new movie Shortbus, morrisjones&co has come up with a copy-driven print campaign using headlines such as ‘read this you fag’ to make the film seem playfully exclusive to gay people.

Supporting it has been a dating video-style viral emailer, where the participant includes ‘being tied to a sink while being beaten with a whip’ to his “qualities”.

Copywriter Conan Green and designer Justin Reich explain, “We got all the sexual innuendos out first! The work had to suit the film’s tasteful sexiness.”

Explicit campaign for explicit movie

click to enlarge

Explicit campaign for explicit movie

click to enlarge

Explicit campaign for explicit movie

click to enlarge

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