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Explicit campaign for explicit movie
Launching the explicit new movie Shortbus, morrisjones&co has come up with a copy-driven print campaign using headlines such as ‘read this you fag’ to make the film seem playfully exclusive to gay people.
Supporting it has been a dating video-style viral emailer, where the participant includes ‘being tied to a sink while being beaten with a whip’ to his “qualities”.
Copywriter Conan Green and designer Justin Reich explain, “We got all the sexual innuendos out first! The work had to suit the film’s tasteful sexiness.”
