Creative Circle Awards for January 2007
The Creative Circle Awards results for January 2007 are out and according to chairperson Brett Morris, newspaper and outdoor were strong, with not much separating the winners, but there were rather slim pickings in the other categories, aside from a standout winner in radio.
“It seems I still get some incredulous looks when I explain the new system, so I’ll explain again in the hope that it sticks (nobody reads the damn body copy),” continues Morris.
“In the interests of making sure the best work always gets through, all three places in each category go through to Ad of the Year. This means if a category is weak, you may have some weak ads going through to Ad of the Year. So rather than convict one innocent man, we would happily set 99 criminals free... sort of thing. And unfortunately there a few criminals roaming the streets this month (how apt).”
“Well done to the winners. Watch out for those criminals.”
Newspaper:
1. 3M/Post-It Super Sticky “Fan” – Grey Worldwide
2. Chupa Cups – “Jumper/Psychologist/Barman – Lowe Bull (Jhb)3. 8Ink Media/National Geographic Kids Afr. Magazine - “Kameelperd/Muishond/Seekat” - FoxP2
Magazine
1. Animal Anti Cruelty League “Blender” – Lowe Bull (Jhb)
2. VWV/People Movers “Aladdin” - Ogilvy3. Redgewoods/Toys R Us Lego “Feet” – Volcano Advertising
Outdoor
1 National Council Against Smoking/Warning Labels “Taxi/Bus/Building/Sunshield/ Driving Range/Shark Tank” – Lowe Bull (Jhb)
2. Eskom “Save” - Ogilvy3. Addis/Super Scourer “Pot & Pan” – Fox P2
TV/Cinema
1. Chicken Licken/Hotwings “Dance Research” – Net#Work BBDO
2. Nando’s/1/4 Chicken Meal “Don Pedro” – Lowe Bull (Jhb)3. FNB/2010 World Cup “Airport” – FCB JHB
Radio
1. Multichoice/DStv/BBC Food “Chicken/Beef/Carpaccio/Crème Brulee” - Ogilvy
2. Apple I-Pod/Valentine’s Day “Love,Love,Love/PleaseForgive Me – Net#Work BBDO
2. The Wisden Cricket Magazine/World Cup Guide “Anthems” – Saatchi & Saatchi
2. Peninsula School Feedings Assoc.”Hungry Child” – FCB CT3. Toyota/Run X Sport “Girl Trap” – FCB JHB
The judging panel for January 2007 comprised:
Brett Morris, FCBMike Barnwell, Grey Worldwide
Jonathan Beggs, Ogilvy
Gokan Yugel, TBWA Hunt Lascaris
Dhasagan Pillay, Black River FC
Matthew Brink, Lowe Bull
Trevallyn Hall, Morris Jones
Mbulelo Nhlapo, Net#Work BBDO
Marian Bryan, Ireland Davenport
