World PR Day

Africa declaration to PR professionalisation launches

Natalia Rosa on why AI is making strategic communications more valuable than ever

Robin Fredericks

Trust is PR’s greatest currency in the age of the prosumer

BROUGHT TO YOU BY:

More #WPRDAY2026

Subscribe & Follow

Advertise your job vacancies

Jobs

Senior Art Director Remote within South Africa
Video Director & Social Media Content Creator Johannesburg
Social Media Specialist Johannesburg
SEO Strategist Cape Town
Senior Copywriter Remote within South Africa
Senior Automation Program Manager Remote within South Africa
Lead Generator Edenvale
Community Manager Johannesburg
Graphic Designer Cape Town
Media Sales Trainee Executive Sandton

More jobs Submit a job Open account

Capitalising on spelling

TBWA recently capitalised on an obvious spelling error printed on newspaper street posters reading "Gautrain mows 300 tress" by placing its own posters directly underneath reading "English courses available at UNISA".

11 Sep 2006

Capitalising on spelling

The team responsible consists of creative director Camilla Herberstein; art directors Darren Borrino and Nadja Lossgott; and copywriters Stuart Turner and Charles Pantland.

Top stories

Source:

Marketing & MediaLamine Yamal and his little bro gave Spain the kind of PR money can't buy

Karabo Ledwaba 15 hours

Jedd Cokayne has been appointed deputy managing director of The Mediashop to work closely with its managing director, Dashni Vilakazi (Image supplied)

Marketing & MediaThe MediaShop appoints deputy MD

13 hours

Warren Masemola and Prince Grootboom face off in 180. Source: Netflix.

Marketing & MediaNetflix says South Africa is breaking through with the hits

Karabo Ledwaba 3 days

Generations changes timeslot for the first time in 32 years

Marketing & MediaGenerations changes timeslot for the first time in 32 years

Karabo Ledwaba 13 hours

Image source: Getty Images

HR & ManagementNew push to deliver R10bn in unpaid benefits to ex-mineworkers

11 hours

#WPRD2026 | Natalia Rosa on why AI is making strategic communications more valuable than ever

Marketing & Media#WPRD2026 | Natalia Rosa on why AI is making strategic communications more valuable than ever

Robin Fredericks 17 hours

More news

iiDENTIFii names co-founder CEO as AI-driven identity fraud rises

ICT

iiDENTIFii names co-founder CEO as AI-driven identity fraud rises

11 hours

702 Jozi My Jozi Walk the Talk 2026: United to alleviate homelessness in Johannesburg

Marketing & Media

702 Jozi My Jozi Walk the Talk 2026: United to alleviate homelessness in Johannesburg

Primedia Broadcasting 17 hours

Transnet to invest R129bn in five-year turnaround

Logistics & Transport

Transnet to invest R129bn in five-year turnaround

11 hours

Marketing & Media

Estée Lauder names Madeleine Boyd to lead global brand comms

17 hours

Professor Ntobeko Ntusi, SAMRC President and CEO, receives his Honorary Doctor of Medical Sciences degree from the University of Glasgow in Scotland. Source:

Education

Glasgow University awards honorary doctorate to SAMRC chief

17 hours

Image source: rawpixel –

Legal

When does business rescue actually begin? High Court rules

Eric Levenstein, Brandon Starr and Clio Patricios 13 hours

#WoolworthsYouthMakers2026: Patns by Buhle shows how African-inspired design can scale

Retail

#WoolworthsYouthMakers2026: Patns by Buhle shows how African-inspired design can scale

Evan-Lee Courie 16 hours

Transnova secures expanded Tiger Brands logistics mandate

Logistics & Transport

Transnova secures expanded Tiger Brands logistics mandate

12 hours

Review: Land Rover Defender Octa

Automotive

Review: Land Rover Defender Octa

15 hours

MEA travel spending to surge 48% by 2030

Tourism & Travel

MEA travel spending to surge 48% by 2030

13 hours

Image credit:

Healthcare

Novo Nordisk enters the chat with launch of cheaper Ozempic copy

18 hours

Africa launches golf tourism push to win global market share

Tourism & Travel

Africa launches golf tourism push to win global market share

17 hours

2026 Veuve Clicquot Bold Woman Awards winners announced

Entrepreneurship

2026 Veuve Clicquot Bold Woman Awards winners announced

16 hours

Image credit: Eskom

Energy & Mining

Eskom assures SA that there was no radiation leak at Koeberg

17 hours

Sapa urges new agriculture minister to speed bird flu vaccine rollout

Agriculture

Sapa urges new agriculture minister to speed bird flu vaccine rollout

17 hours

Gap taps Hailey Bieber for limited-edition '90s-inspired denim capsule

Lifestyle

Gap taps Hailey Bieber for limited-edition '90s-inspired denim capsule

16 hours

Source: Supplied.

Property

MDS Architecture sets new benchmark for regional retail design

Katja Hamilton 16 Jul 2026

Let's do Biz