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Capitalising on spelling
TBWA recently capitalised on an obvious spelling error printed on newspaper street posters reading "Gautrain mows 300 tress" by placing its own posters directly underneath reading "English courses available at UNISA".
The team responsible consists of creative director Camilla Herberstein; art directors Darren Borrino and Nadja Lossgott; and copywriters Stuart Turner and Charles Pantland.
