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Wilene van Greunen

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Capitalising on spelling

TBWA recently capitalised on an obvious spelling error printed on newspaper street posters reading "Gautrain mows 300 tress" by placing its own posters directly underneath reading "English courses available at UNISA".

11 Sep 2006

Capitalising on spelling

The team responsible consists of creative director Camilla Herberstein; art directors Darren Borrino and Nadja Lossgott; and copywriters Stuart Turner and Charles Pantland.

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Supplied image: Sandton Gate, the 10-hectare mixed-use precinct on Winnie Mandela Drive developed by Abcon and Tiber - winner of the Retail Category at the 2026 Sapoa Property Awards for Innovative Excellence

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