The Evel Knievel of pizza delivery

He arrives and, fighter pilot style, a parachute opens up behind him and he skids to a standstill on the road. "The best ads are the ones with a simple, entertaining message," comments Gareth Lessing, executive creative director at Lowe Bull. "This gets the consumer smiling, while getting the message across in a simple, memorable way - Scooters delivers really fast."

The intention is to back up Scooters' promise to consumers that if they deliver in more than 39 minutes, the pizza is free.