Jardine‚ the former CEO of construction group Aveng (AEG)‚ will replace Kuben Pillay‚ who will become executive chairman of Primedia for a year‚ after which he will assume the position of non-executive chairman.
Primedia's assets include Talk Radio 702‚ Cape Talk and outdoor advertising businesses.
Pillay said Jardine "brings a wealth of experience with him‚ having run two listed entities‚ including having been at the helm of a large and successful media company for almost a decade".
Jardine said he was "very pleased to be back in the media sector and I've invested a significant amount of my own capital into the business".
Before joining Aveng‚ Jardine was CEO of Kagiso Media.
"I have always believed that‚ beyond profit and enterprise‚ business can play a constructive role in society. I think Primedia is that kind of company and I am looking forward to continuing to deliver value to our stakeholders‚" said Jardine.
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