Creative Circle results for October 2013

What I have noticed over the last year or two is the schizophrenic nature of the results for this "category" - there appears to be very little consistency from one judging panel to the next. The results here don't marry in many instances with the results we are seeing at Loeries, for instance, although the criteria for judging is very much the same.

I strongly suggest we form a single panel which judges Digital in addition to the other categories, hopefully bringing a degree of consistency to proceedings. Digital as a separate 'specialised' category with a separate judging panel doesn't make all that much sense. In fact, across the board, we really do need to start considering breaking up all these specialist - and in particular Digital - side shows.

It's advertising, and the criteria for judging great ideas is the same whether it's Radio, TV or Print.
Needless to say, congratulations to the winners.