Three SA nominees among 2006 D&AD Pencil finalists

4 May 2006

South Africa's representation in the D&AD Global Awards has increased dramatically since last year - three Pencil nominations and 16 'In Book' entries this year, compared to 10 'In Book' and no Pencil nominations in 2005. Winners of Yellow Pencils, or the even more rare Black Pencil, will be announced at the D&AD Global Awards Ceremony & Dinner on 24 May 2006.

A 'Yellow Pencil', the equivalent of a Silver Award, is a piece of work or campaign that is a true marker for creative excellence, while the 'Black Pencil', the Gold Award, is for a piece of work or campaign that is truly ground-breaking - the kind of work that can redefine a medium. 'In Book' is for work that is included in The D&AD Annual 2006 as a record of the best work of the year; this work has not won an award, but deserves recognition.

"A record amount of work from a record number of countries was entered into the D&AD Global Awards this year," says D&AD chief executive Michael Hockney. "The quality of nominations is due to the dedication and hard work of D&AD Judges, who ensure that our high standards are maintained."

This year, 745 entries will be included in The D&AD Annual 2006, of which 142 have been nominated for a D&AD award.

All in all, categories with a significant number of nominations include: Television & Cinema Crafts (20 nominations), Television & Cinema Advertising (11), Digital Crafts (10), Art Direction (nine), and Online (eight). Some judges were privileged to set the standard by nominating the first ever award recipients in new categories such as Gaming (four nominations), Magazine & Newspaper Design (six) and Direct (seven).

Details of South African nominees are as follows:

2006 D&AD Global Award Pencil South African nominees
Entrant	Category/sub-category	Title	Client
Daddy Buy Me A Pony	Magazine & Newspaper Design/Complete Magazines	Afro II Magazine	Spier Arts Trust & Afro Magazine
Lobedu Leo Burnett	Direct/Direct Ambient	Blanket	Salvation Army
The Jupiter Drawing Room Cape Town	Writing for Design/Packaging	Primi Piatti Wine Bottles	Primi Piatti

2006 D&AD Global Award In Book South African nominees
Daddy Buy Me A Pony	Illustration/Graphic Design	African Story Without Words	Afro Magazine
Daddy Buy Me A Pony	Illustration/Graphic Design	Design Indaba Invite	Interactive Africa (Design Indaba)
Daddy Buy Me A Pony	Illustration/Magazine & Newspaper Design	Afro II Magazine	Spier Arts Trust & Afro Magazine
Gloo Digital Design	Digital Crafts/Art Direction	Desktop	Net#work BBDO SA
King James RSVP	Branding/Logos & Typefaces	Flat Stanley Logo	Flat Stanley
Lobedu Leo Burnett	Direct/Direct Poster Advertising	Blanket	Salvation Army
Lobedu Leo Burnett	Graphic Design/Posters	Blanket	Salvation Army
Net#Work BBDO	Ambient/PR & Creative Stunts	Ghost Trolley	Simba
Net#Work BBDO	TV & Cinema Crafts/Writing	Warning Signs	Virgin Unite
Ogilvy South Africa	Graphic Design/Posters	Willem Boshoff	Exclusive Books
Ogilvy South Africa	Writing for Design/Graphic Design	Willem Boshoff	Exclusive Books
TBWA\Hunt\Lascaris Johannesburg	Direct/Direct Radio Commercials	Drunk Caller	Drive Alive
TBWA\Hunt\Lascaris Johannesburg	Direct/Writing for Direct	Muhammad Ali	Reach for a Dream
TBWA\Hunt\Lascaris Johannesburg	TV & Cinema Crafts/Direction	Soweto All Stars	Sasol
TBWA\Hunt\Lascaris Johannesburg	TV & Cinema Crafts/Use Of Music	Competence	Association for the Blind
TBWA\Hunt\Lascaris Johannesburg	TV & Cinema Crafts/Writing	Muhammad Ali	Reach for a Dream