#CannesLions2017: Direct Lions winners!

20 Jun 2017

The 64th annual Cannes Lions Festival of Creativity hosted the Cannes Direct award ceremony on 20 June 2017.

Direct Lions celebrate response-driven and relationship-building creativity. Entries need to demonstrate the pursuit and application of customer relationships, directly targeting a specific audience with a call-to-action which produces measurable and meaningful results.

#CannesLions2017: Direct shortlist

20 Jun 2017

From 214 entries on the shortlist, a total of 76 converted into Lions. The Grand Prix went to David, Miami for Burger King’s ‘Google, home of the Whopper’.

Google, home of the Whopper.

click to enlarge

View the full table of winning work below:

Direct Lions Winners

Entrant	Title	Client	Product	Award
DAVID, Miami	GOOGLE HOME OF THE WHOPPER	BURGER KING	WHOPPER	Grand Prix
DM9DDB, São Paulo	PRICE ON THE JERSEY	WALMART	WALMART	Gold Lion
McCANN NEW YORK	FEARLESS GIRL	STATE STREET GLOBAL ADVISORS	SHE ETF	Gold Lion
GREY COLOMBIA, Bogotá	PAYPHONE BANK	TIGO-UNE	PAYPHONE MICRO SAVINGS ACCOUNT	Gold Lion
J. WALTER THOMPSON AMSTERDAM	SCHOOL FOR JUSTICE	FREE A GIRL MOVEMENT	CHARITY	Gold Lion
CLEMENGER BBDO MELBOURNE	MEET GRAHAM	TRANSPORT ACCIDENT COMMISSION VICTORIA	TRANSPORT ACCIDENT COMMISSION VICTORIA	Gold Lion
McCANN NEW YORK	FEARLESS GIRL	STATE STREET GLOBAL ADVISORS	SHE ETF	Gold Lion
DAVID, Miami	GOOGLE HOME OF THE WHOPPER	BURGER KING	WHOPPER	Gold Lion
ALMA DDB, Miami	SPANISH LESSONS	NETFLIX	NARCOS	Gold Lion
CLEMENGER BBDO MELBOURNE	HUNGERITHM	MARS CHOCOLATE AUSTRALIA	SNICKERS®	Gold Lion
GREY BRAZIL, São Paulo	THE COLOUR OF CORRUPTION	RECLAME AQUI	VIGIE AQUI	Gold Lion
CLEMENGER BBDO MELBOURNE	HUNGERITHM	MARS CHOCOLATE AUSTRALIA	SNICKERS®	Gold Lion
COLENSO BBDO, Auckland	THE CHILD REPLACEMENT PROGRAMME	MARS NZ	PEDIGREE	Gold Lion
CP+B, Boulder	NEW AND NOT IMPROVED	KRAFT HEINZ	KRAFT HEINZ COMPANY	Gold Lion
CLEMENGER BBDO MELBOURNE	HUNGERITHM	MARS CHOCOLATE AUSTRALIA	SNICKERS®	Silver Lion
TAPROOT DENTSU, Mumbai	ADIDAS ODDS	ADIDAS	ADIDAS SHOE	Silver Lion
DAVID, Miami	GOOGLE HOME OF THE WHOPPER	BURGER KING	WHOPPER	Silver Lion
UNCLE GREY, Copenhagen	DRAG, DROP & GO	CHEAPFLIGHTS	CHEAPFLIGHTS	Silver Lion
IMPACT BBDO, Dubai	SKIP FRIDAY 13	LA LIBANAISE DES JEUX	LOTO LIBANAISE	Silver Lion
CLEMENGER BBDO MELBOURNE	MEET GRAHAM	TRANSPORT ACCIDENT COMMISSION VICTORIA	TRANSPORT ACCIDENT COMMISSION VICTORIA	Silver Lion
180LA, Santa Monica	BOOST YOUR VOICE	BOOST MOBILE	PROMOTE BOOST STORES AS POLLING STATIONS	Silver Lion
SAATCHI & SAATCHI, New York	BRADSHAW STAIN	P&G	TIDE	Silver Lion
CLEMENGER BBDO MELBOURNE	MEET GRAHAM	TRANSPORT ACCIDENT COMMISSION VICTORIA	TRANSPORT ACCIDENT COMMISSION VICTORIA	Silver Lion
BUZZMAN, Paris / PRODUCTMAN, Paris	NOSULUS RIFT	UBISOFT	NOSULUS RIFT	Silver Lion
LOLA MULLENLOWE, Madrid	BURGER CLAN	BURGER KING	ONLINE DELIVERY SERVICE	Silver Lion
BETC, Paris	LIKE MY ADDICTION	ADDICT'AIDE	ADDICT'AIDE	Silver Lion
TBWA\HAKUHODO, Tokyo	GREEN LIGHT RUN	ADIDAS	PUREBOOST	Silver Lion
FCB, Toronto	DOWN SYNDROME ANSWERS	CANADIAN DOWN SYNDROME SOCIETY	HEALTH AWARENESS	Silver Lion
McCANN WORLDGROUP INDIA, Mumbai / McCANN HEALTH, New Delhi	AFGHAN IMMUNITY CHARM	MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN	..	Silver Lion
McCANN NEW YORK	FEARLESS GIRL	STATE STREET GLOBAL ADVISORS	SHE ETF	Silver Lion
SAATCHI & SAATCHI, Buenos Aires	ANDES BAR 45	AB INBEV	ANDES BEER	Silver Lion
CLEMENGER BBDO MELBOURNE	MEET GRAHAM	TRANSPORT ACCIDENT COMMISSION VICTORIA	TRANSPORT ACCIDENT COMMISSION VICTORIA	Silver Lion
COLENSO BBDO, Auckland	THE CHILD REPLACEMENT PROGRAMME	MARS NZ	PEDIGREE	Silver Lion
FCB CHICAGO	THE BIGGEST SPORTS ENDORSEMENT DEAL OF ALL TIME	ARCHER+WOLF LLC	ARCHER AIR SUPERIORITY	Silver Lion
DM9DDB, São Paulo	PRICE ON THE JERSEY	WALMART	WALMART	Silver Lion
SAATCHI & SAATCHI, Buenos Aires	ANDES BAR 45	AB INBEV	ANDES BEER	Bronze Lion
POSSIBLE, Seattle / IRIS WORLDWIDE, London	BREAKING THE PATTERN WITH ADIDAS GLITCH	ADIDAS FOOTBALL	ADIDAS GLITCH	Bronze Lion
LOLA MULLENLOWE, Madrid	BURGER CLAN	BURGER KING	ONLINE DELIVERY SERVICE	Bronze Lion
THE MONKEYS, PART OF ACCENTURE INTERACTIVE, Sydney / THE MONKEYS, Sydney	OUT OF OFFICE TRAVELOGUE	QANTAS	OUT OF OFFICE TRAVELOGUE	Bronze Lion
BMF, Pyrmont	YOU'VE GOTTA HAVE A TEAM	FOOTBALL FEDERATION AUSTRALIA	FOOTBALL FEDERATION AUSTRALIA	Bronze Lion
DDB PARIS	A WORLD WITH NO HEROES	UBISOFT	TOM CLANCY'S GHOST RECON WILDLANDS	Bronze Lion
THE CYRANOS//McCANN, Barcelona	YOURNALIST	EITB - EUSKAL IRRATI TELEBISTA	YOURNALIST - NEWS APP	Bronze Lion
SERVICEPLAN FRANCE, Paris	THE VIRTUAL CRASH BILLBOARD	PARISIAN ROAD SAFETY (DRIEA: DIR. RÉGION. INTERDÈP. EQUIPEMENT AMÉNAGEMENT)	ROAD SAFETY AUTHORITY (FRANCE / PARIS & SURBUBS)	Bronze Lion
THE MARTIN AGENCY, Richmond	THE WORLD'S BIGGEST ASSHOLE	DONATE LIFE	ORGAN DONATION	Bronze Lion
J. WALTER THOMPSON BRAZIL, São Paulo	ANONYMOUS FRIEND	ALCOHOLICS ANONYMOUS	ALCOHOLICS ANONYMOUS	Bronze Lion
LEO BURNETT CHICAGO	YOUR NAME SAVES	DONATE LIFE AMERICA	ORGAN DONATION REGISTRATION	Bronze Lion
THESE DAYS - WUNDERMAN, Antwerp	COINS OF HOPE	CHILD FOCUS	PUBLIC SERVICE - BELGIAN CENTER FOR MISSING AND SEXUALLY EXPLOITED CHILDREN	Bronze Lion
McCANN SYDNEY	A TABLE TO END HUNGER	THE HUNGER PROJECT	A TABLE TO END HUNGER	Bronze Lion
OGILVY NEW YORK	THE REFUGEE NATION	AMNESTY INTERNATIONAL	AWARNESS AROUND THE REFUGEE CAUSE	Bronze Lion
THE CLASSIC PARTNERSHIP ADVERTISING, Dubai	FOOTNOTE FOR THE BREAST	MEDCARE WOMEN & CHILDREN HOSPITAL	HEALTHCARE	Bronze Lion
INGO, Stockholm	UNSUCCESSFUL TICKET SAMPLING	FOLKOPERAN	OPERA	Bronze Lion
NURUN, Paris	APARTMENT STORES	DELAMAISON	HOME DECORATION AND FURNISHINGS	Bronze Lion
DAVID, Buenos Aires	WE ARE PARRILLA	BURGER KING	BURGER KING	Bronze Lion
FRED & FARID PARIS	LIBÉ DES RÉFUGIÉS	LIBÉRATION	NEWSPAPERS	Bronze Lion
GREY COLOMBIA, Bogotá	PAYPHONE BANK	TIGO-UNE	PAYPHONE MICRO SAVINGS ACCOUNT	Bronze Lion
CLEMENGER BBDO MELBOURNE	HUNGERITHM	MARS CHOCOLATE AUSTRALIA	SNICKERS®	Bronze Lion
PUBLICIS ROMANIA, Bucharest	MR. BEAR DRIVER	THE AUTOMOBILE CLUB OF ROMANIA	THE AUTOMOBILE CLUB OF ROMANIA & THE FIA (FÉDÉRATION INTERNATIONALE DE L'AUTOMOBILE )	Bronze Lion
McCANN LIMA	HIJACKED HIGHWAY	SODIMAC	SODIMAC HOMECENTER	Bronze Lion
VALENSTEIN & FATT, London	SWEAR JAR	COMIC RELIEF	CHARITY APP	Bronze Lion
J. WALTER THOMPSON NEW YORK	UNSAFETY CHECK	BLACK LIVES MATTER	NONPROFIT	Bronze Lion
McCANN NEW YORK	FEARLESS GIRL	STATE STREET GLOBAL ADVISORS	SHE ETF	Bronze Lion
ACNE, Stockholm / IKEA, Malmö	IKEA RESPONDS TO BALENCIAGA	IKEA	FRAKTA BAG	Bronze Lion
SAATCHI & SAATCHI, New York	BRADSHAW STAIN	P&G	TIDE	Bronze Lion
ENERGY BBDO, Chicago	ASPIRIN "HEROSMITHS"	BAYER CONSUMER HEALTH	ASPIRIN MEDICATION	Bronze Lion
CP+B, Boulder	DOMINO'S WEDDING REGISTRY	DOMINO'S	DOMINO'S WEDDING REGISTRY	Bronze Lion
DM9DDB, São Paulo	PRICE ON THE JERSEY	WALMART	WALMART	Bronze Lion
BETC, Paris	CINEMA TO GO	AIR FRANCE	AIR FRANCE	Bronze Lion
McCANN WORLDGROUP, Milan / MRM/McCANN, Milan / McCANN MILAN	RESPONSIBLY THE BEER	UBREW	RESPONSIBLY	Bronze Lion
McCANN NEW YORK	THE BOX THAT KEEPS GIVING	GODIVA	CONFECTIONARY CHOCOLATE	Bronze Lion
OGILVY NEW YORK	THE REFUGEE NATION	AMNESTY INTERNATIONAL	AWARNESS AROUND THE REFUGEE CAUSE	Bronze Lion
LEO BURNETT TORONTO	IKEA: COOK THIS PAGE	IKEA CANADA	IKEA CANADA	Bronze Lion
LEO BURNETT CHICAGO	YOUR NAME SAVES	DONATE LIFE AMERICA	ORGAN DONATION REGISTRATION	Bronze Lion
GREY COLOMBIA, Bogotá	PAYPHONE BANK	TIGO-UNE	PAYPHONE MICRO SAVINGS ACCOUNT	Bronze Lion
BETC, Paris	LIKE MY ADDICTION	ADDICT'AIDE	ADDICT'AIDE	Bronze Lion
MEMAC OGILVY ADVIZE, Amman	TRUMP	ROYAL JORDANIAN AIRLINES	PROMOTIONAL OFFER	Bronze Lion
ALMA DDB, Miami	SPANISH LESSONS	NETFLIX	NARCOS	Bronze Lion

The Festival of Creativity runs from 17-24 June 2017, with Cinemark the official local representative for the Cannes Lions International Festival of Creativity.