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#CannesLions2017: Cyber Lions winners!

The 64th annual Cannes Lions Festival of Creativity hosted the Cannes Cyber award ceremony on 20 June 2017...
Cyber Lions celebrate creativity experienced digitally. Campaigns entered need to exploit the digital form to enhance a brand's message and need to demonstrate a strong strategy and results. This can include, but is not limited to, the innovative use of digital platforms and technologies.

#CannesLions2017: Cyber shortlist

The Cannes Lions Cyber shortlist has been released, with three SA campaigns making the cut...

20 Jun 2017


From 260 entries on the shortlist a total of 110 converted into Lions, with three grands prix awarded on the night. These went to RBK Communication, Stockholm for the Aland Index/Baltic Sea Project for the Bank of Åland; Clemenger BBDO Melbourne for Transport Accident Commission Victoria’s ‘Meet Graham’; and to Droga5 New York and Mailchimp Atlanta for their ‘Did you mean Mailchimp’ email marketing.


View the full table of winning work below:

Cyber Lions Winners


EntrantTitleClientProductAward
RBK COMMUNICATION, StockholmALAND INDEX / BALTIC SEA PROJECTTHE BANK OF ÅLANDALAND INDEX INITIATIVEGrand Prix
CLEMENGER BBDO MELBOURNEMEET GRAHAMTRANSPORT ACCIDENT COMMISSION VICTORIATRANSPORT ACCIDENT COMMISSION VICTORIAGrand Prix
DROGA5, New York / MAILCHIMP, AtlantaDID YOU MEAN MAILCHIMP?MAILCHIMPEMAIL MARKETINGGrand Prix
POL, OsloTHE ENTER SANDBOX VR EXPERIENCEAUDIAUDI Q5 QUATTROGold Lion
CLEMENGER BBDO MELBOURNEMEET GRAHAMTRANSPORT ACCIDENT COMMISSION VICTORIATRANSPORT ACCIDENT COMMISSION VICTORIAGold Lion
DDB PARISA WORLD WITH NO HEROESUBISOFTTOM CLANCY'S GHOST RECON WILDLANDSGold Lion
&Co./NoA, CopenhagenALL THAT WE SHARETV2TV2Gold Lion
FP7/CAI, CairoTHE LINE UP SONGCOCA COLACOKE RED FMCGGold Lion
180LA, Santa MonicaVISIT BRITAINEXPEDIAVISIT BRITAIN PARTNERSHIPGold Lion
BARTON F. GRAF, New YorkTOMCAT: FACEBOOK - NOT LIVE THE SCOTTS MIRACLE-GRO COMPANYTOMCAT RODENT CONTROLGold Lion
DROGA5, New York / UNDER ARMOUR, Baltimore#BREAKTHEGAMEUNDER ARMOURSPORTS APPARELGold Lion
GOODBY SILVERSTEIN & PARTNERS, San FranciscoCHEETOS MUSEUMCHEETOSCHEETOSGold Lion
CIRCUS GREY PERU, LimaA LOVE SONG WRITTEN BY A MURDERERVIDA MUJER ORGANIZATIONVIDA MUJERGold Lion
BETC, ParisLIKE MY ADDICTIONADDICT'AIDEADDICT'AIDEGold Lion
AKQA, San FranciscoHOSTILE TAKEOVERACTIVISIONVIDEO GAMEGold Lion
AFRICA, São PauloTHE DEBUTAB INBEV (BUDWEISER) / ESPNINSTITUTIONALGold Lion
J. WALTER THOMPSON NEW YORKUNSAFETY CHECKBLACK LIVES MATTERNONPROFITGold Lion
CLEMENGER BBDO MELBOURNEHUNGERITHMMARS CHOCOLATE AUSTRALIASNICKERS®Gold Lion
TENCENT, ShenzhenQQ ALERT: HOPE NEVER DIESQQQQ ALERTGold Lion
GTB, Madrid / OGILVY MADRIDMOTORDREAMSFORDFORD ACCESSORIEGold Lion
BBH, SingaporeUNLIMITED STADIUMNIKENIKE LUNAR EPICGold Lion
CLEMENGER BBDO MELBOURNEMEET GRAHAMTRANSPORT ACCIDENT COMMISSION VICTORIATRANSPORT ACCIDENT COMMISSION VICTORIAGold Lion
CLEMENGER BBDO MELBOURNEHUNGERITHMMARS CHOCOLATE AUSTRALIASNICKERS®Silver Lion
GOODBY SILVERSTEIN & PARTNERS, San FranciscoCHEETOS MUSEUMCHEETOSCHEETOSSilver Lion
WE ARE UNLIMITED, ChicagoSEARCHMCDONALD'SCOLD BEVERAGE VALUESilver Lion
DDB PARISA WORLD WITH NO HEROESUBISOFTTOM CLANCY'S GHOST RECON WILDLANDSSilver Lion
THE MARTIN AGENCY, RichmondCONDENSED PRE-ROLL: CAMPAIGNGEICOINSURANCESilver Lion
ALMAPBBDO, São PauloNOSFERATUGETTY IMAGESGETTY IMAGESSilver Lion
J. WALTER THOMPSON PARISTHE RIGHT SEARCHLIBÉRATIONCHECKNEWS.FR BY DÉSINTOXSilver Lion
BETC, ParisLIKE MY ADDICTIONADDICT'AIDEADDICT'AIDESilver Lion
IMPACT BBDO, DubaiSKIP FRIDAY 13LA LIBANAISE DES JEUXLOTO LIBANAISESilver Lion
GOODBY SILVERSTEIN & PARTNERS, San FranciscoMAKE A MASTERPIECEADOBEADOBE STOCKSilver Lion
FCB, TorontoDOWN SYNDROME ANSWERSCANADIAN DOWN SYNDROME SOCIETYHEALTH AWARENESSSilver Lion
J. WALTER THOMPSON NEW YORKUNSAFETY CHECKBLACK LIVES MATTERNONPROFITSilver Lion
BBDO NEW YORKEVANSANDY HOOK PROMISESANDY HOOK PROMISESilver Lion
ALMAPBBDO, São PauloNOSFERATUGETTY IMAGESGETTY IMAGESSilver Lion
OGILVY & MATHER SINGAPOREHOLLYWOOD REJECTS ENTRE LES MURSALLIANCE FRANÇAISE DE SINGAPOURCINÉ CLUBSilver Lion Campaign
OGILVY & MATHER SINGAPOREHOLLYWOOD REJECTS AMOURALLIANCE FRANÇAISE DE SINGAPOURCINÉ CLUBSilver Lion Campaign
OGILVY & MATHER SINGAPOREHOLLYWOOD REJECTS LA VIE D'ADELEALLIANCE FRANÇAISE DE SINGAPOURCINÉ CLUBSilver Lion Campaign
CHE PROXIMITY, SydneyTHE HEARING TEST IN DISGUISECOCHLEARCOCHLEAR HEARING IMPLANTSilver Lion
LYFT HQ, San FranciscoJUNELYFTTRANSPORTATION SERVICESilver Lion
DDB PARISA WORLD WITH NO HEROESUBISOFTTOM CLANCY'S GHOST RECON WILDLANDSSilver Lion
POL, OsloTHE ENTER SANDBOX VR EXPERIENCEAUDIAUDI Q5 QUATTROSilver Lion
CLEMENGER BBDO MELBOURNEHUNGERITHMMARS CHOCOLATE AUSTRALIASNICKERS®Silver Lion
BETC, ParisLIKE MY ADDICTIONADDICT'AIDEADDICT'AIDESilver Lion
BBDO NEW YORKEVANSANDY HOOK PROMISESANDY HOOK PROMISESilver Lion
J. WALTER THOMPSON NEW YORKUNSAFETY CHECKBLACK LIVES MATTERNONPROFITSilver Lion
LEO BURNETT, MadridDECEMBER 21STLOTERIAS Y APUESTAS DEL ESTADOCHRISTMAS LOTTERYSilver Lion
CLEMENGER BBDO MELBOURNEHUNGERITHMMARS CHOCOLATE AUSTRALIASNICKERS®Silver Lion
J. WALTER THOMPSON PARISTHE RIGHT SEARCHLIBÉRATIONCHECKNEWS.FR BY DÉSINTOXSilver Lion
J. WALTER THOMPSON NEW YORKUNSAFETY CHECKBLACK LIVES MATTERNONPROFITSilver Lion
VML, Kansas City#NUGGSFORCARTERWENDY'SQSRSilver Lion
POL, OsloTHE ENTER SANDBOX VR EXPERIENCEAUDIAUDI Q5 QUATTROSilver Lion
CLEMENGER BBDO MELBOURNEMEET GRAHAMTRANSPORT ACCIDENT COMMISSION VICTORIATRANSPORT ACCIDENT COMMISSION VICTORIASilver Lion
TOHOKUSHINSHA FILM CORPORATION, Tokyo / DENTSU INC., TokyoDRAW AND RELEASESAMSUNG ELECTRONICSGALAXY S7 EDGESilver Lion
BBH, SingaporeUNLIMITED STADIUMNIKENIKE LUNAR EPICSilver Lion
DAVID, MiamiGOOGLE HOME OF THE WHOPPERBURGER KINGWHOPPERSilver Lion
AFRICA, São PauloTHE DEBUTAB INBEV (BUDWEISER) / ESPNINSTITUTIONALBronze Lion
ENERGY BBDO, ChicagoASPIRIN "HEROSMITHS"BAYER CONSUMER HEALTHASPIRIN MEDICATIONBronze Lion
ÅKESTAM HOLST, StockholmIKEA RETAIL THERAPYIKEAFURNITURE & HOME ACCESSORIESBronze Lion
BETC, ParisCINEMA TO GOAIR FRANCEAIR FRANCEBronze Lion
LIQUIDMINDS, Copenhagen / SANSIR, TorshavnGOOGLE SHEEP VIEWVISIT FAROE ISLANDS & ATLANTIC AIRWAYSTHE FAROE ISLANDSBronze Lion
DDB GROUP NEW ZEALAND, AucklandSILICON VALLEY URXXLSKY TELEVISION NEW ZEALANDSOHO CHANNELBronze Lion
ALMA DDB, MiamiSPANISH LESSONSNETFLIXNARCOSBronze Lion
PUBLICIS LONDONWORLDS APARTHEINEKENHEINEKEN BEERBronze Lion
GREY BRAZIL, São PauloTHE COLOUR OF CORRUPTIONRECLAME AQUIVIGIE AQUIBronze Lion
CHEIL SPAIN, MadridDYTECTIVE FOR SAMSUNGSAMSUNG SPAINSAMSUNG #TECHNOLOGYWITHPURPOSEBronze Lion
HAVAS MILANFORGETTING AUSCHWITZ, REMEMBERING AUSCHWITZFIGLI DELLA SHOAH AND FONDAZIONE CDEDHOLOCAUST REMEMBRANCE DAYBronze Lion
WUNDERMAN BUENOS AIRESECOALARMFUNDACIÓN BANCO DE BOSQUES ECOALARMBronze Lion
CHE PROXIMITY, SydneyTHE HEARING TEST IN DISGUISECOCHLEARCOCHLEAR HEARING IMPLANTBronze Lion
UNCLE GREY, CopenhagenDRAG, DROP & GOCHEAPFLIGHTSCHEAPFLIGHTSBronze Lion
ÅKESTAM HOLST, StockholmIKEA RETAIL THERAPYIKEAFURNITURE & HOME ACCESSORIESBronze Lion
GRABARZ & PARTNER, HamburgPAX ITIKEA DEUTSCHLAND GMBH & CO. KGPAX CLOSETBronze Lion
THE MARTIN AGENCY, RichmondCONDENSED PRE-ROLL: CAMPAIGNGEICOINSURANCEBronze Lion
180 AMSTERDAM, AmsterdamTHE SHARED STORY OF HARRY AND AHMEDUNICEFSUPPORT CHILD REFUGEESBronze Lion
&Co./NoA, CopenhagenTHE DNA JOURNEYMOMONDOMOMONDO TRAVEL SEARCH ENGINEBronze Lion
THE MARTIN AGENCY, RichmondTHE WORLD'S BIGGEST ASSHOLEDONATE LIFEORGAN DONATIONBronze Lion
TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., TokyoGRAVITY CATSONY INTERACTIVE ENTERTAINMENTGRAVITY DAZE2Bronze Lion
GOOGLE CREATIVE LAB, LondonBACK TO LIFE IN VIRTUAL REALITY: RHOMALEOSAURUS & GIRAFFATITANGOOGLE ARTS & CULTUREGOOGLE ARTS & CULTURE NATURAL HISTORYBronze Lion
BBDO NEW YORKINSTANTDJBACARDIBACARDIBronze Lion
R/GA SYDNEYTHROUGH THE DARKGOOGLEGOOGLE PLAYBronze Lion
DAVID, MiamiGOOGLE HOME OF THE WHOPPERBURGER KINGWHOPPERBronze Lion
GIANT SPOON, Los Angeles / HP, Palo AltoTHE WOLF: EPSIODE 1HPPRINT AND PC SECURITYBronze Lion Campaign
GIANT SPOON, Los Angeles / HP, Palo AltoTHE WOLF: EPISODE 2HPPRINT AND PC SECURITYBronze Lion Campaign
GIANT SPOON, Los Angeles / HP, Palo AltoTHE WOLF: EPISODE 3HPPRINT AND PC SECURITYBronze Lion Campaign
GIANT SPOON, Los Angeles / HP, Palo AltoTHE WOLF: EPISODE 4HPPRINT AND PC SECURITYBronze Lion Campaign
MJZ, Los Angeles / BLACK FRAME, New YorkMY MUTANT BRAINKENZOKENZO PARFUMSBronze Lion
TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., TokyoGRAVITY CATSONY INTERACTIVE ENTERTAINMENTGRAVITY DAZE2Bronze Lion
ROMANCE, ParisL'AMOUR, L'AMOUR.INTERMARCHÉINTERMARCHÉBronze Lion
MJZ, Los Angeles / LEO BURNETT CHICAGOOSTRICHSAMSUNGSAMSUNGBronze Lion
SAATCHI & SAATCHI, LondonTHE SNACKER HACKERKERRY FOODSMATTESSONSBronze Lion
TBWA\NEBOKO, AmsterdamTRAMROULETTEHOLLAND CASINOROULETTEBronze Lion
TBWA\HAKUHODO, TokyoGREEN LIGHT RUNADIDASPUREBOOSTBronze Lion
DIESTE, DallasLITBAITSTHE WILD DETECTIVES BOOKSTOREBronze Lion
FCB, TorontoDOWN SYNDROME ANSWERSCANADIAN DOWN SYNDROME SOCIETYHEALTH AWARENESSBronze Lion
BBH, New YorkSEARCH FOR GREATNESSSONY PLAYSTATIONSONY PLAYSTATIONBronze Lion
VML, Kansas CityTWITTER BEEFWENDY'SWENDY'SBronze Lion
R/GA, New YorkASK FOR A RAISETHE MUSE, LADIES GET PAID, PAYSCALE, REPLY.AIASK FOR A RAISEBronze Lion
R/GA, New YorkMAMBA DAYNIKENIKEBronze Lion
HEARTS & SCIENCE, New York / SAATCHI & SAATCHI, New YorkTIDE'S SUPER BOWL STAINPROCTER & GAMBLETIDE PODS PLUS DOWNYBronze Lion
ALMA DDB, MiamiEPISODE LEAKNETFLIXNARCOSBronze Lion
FAMOUSGREY BRUSSELSKLARAFYKLARAKLARAFYBronze Lion
DAVID, MiamiGOOGLE HOME OF THE WHOPPERBURGER KINGWHOPPERBronze Lion
FALLON LONDONLITTLE BIT OF THE TOURSKODASKODABronze Lion
ÅKESTAM HOLST, StockholmIKEA RETAIL THERAPYIKEAFURNITURE & HOME ACCESSORIESBronze Lion
FCB, TorontoDOWN SYNDROME ANSWERSCANADIAN DOWN SYNDROME SOCIETYHEALTH AWARENESSBronze Lion
F5, ShanghaiKNOW YOU AGAINBAIDUAI GLASSESBronze Lion
PHILIPP UND KEUNTJE, Hamburg / RIMOWA ELECTRONIC TAG, Hamburg / T-SYSTEMS INTERNATIONAL, Frankfurt / AIRBUS GROUP, LeidenRIMOWA ELECTRONIC TAGRIMOWA ELECTRONIC TAG GMBHRIMOWA ELECTRONIC TAGBronze Lion
BUZZMAN, Paris / PRODUCTMAN, ParisNOSULUS RIFTUBISOFTNOSULUS RIFTBronze Lion
OGILVY BRASIL, São PauloTHE VOICE OF ARTIBMIBM CLOUDBronze Lion
SID LEE, MontréalSTREET SWATCHES RÉNO-DÉPÔTSICO'S PAINTBronze Lion
CLEMENGER BBDO MELBOURNEHUNGERITHMMARS CHOCOLATE AUSTRALIASNICKERS®Bronze Lion
VENABLES BELL & PARTNERS, San FranciscoAUDI AND AIRBNB LIVE TO DRIVEAUDI OF AMERICAAUTOMOBILESBronze Lion
SPOTIFY, New York2016 WRAPPEDSPOTIFYSPOTIFYBronze Lion
AFRICA, São PauloTHE DEBUTAB INBEV (BUDWEISER) / ESPNINSTITUTIONALBronze Lion


The Festival of Creativity runs from 17-24 June 2017, with Cinemark the official local representative for the Cannes Lions International Festival of Creativity.

#CannesLions2017: Cinemark brings SA all the creative magic

Motheo Matsau, chief of marketing and sales at Ster-Kinekor, elaborates on the magic of Cinemark being the official local representative for the Cannes Lions International Festival of creativity as well as the benefits of this for SA's creative industry...

By Leigh Andrews 14 Jun 2017


Visit the official Cannes Lions website and our Cannes Lions special section for more information.
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