#CannesLions2017: Cyber Lions winners!
The 64th annual Cannes Lions Festival of Creativity hosted the Cannes Cyber award ceremony on 20 June 2017...
Cyber Lions celebrate creativity experienced digitally. Campaigns entered need to exploit the digital form to enhance a brand's message and need to demonstrate a strong strategy and results. This can include, but is not limited to, the innovative use of digital platforms and technologies.
From 260 entries on the shortlist a total of 110 converted into Lions, with three grands prix awarded on the night. These went to RBK Communication, Stockholm for the Aland Index/Baltic Sea Project for the Bank of Åland; Clemenger BBDO Melbourne for Transport Accident Commission Victoria’s ‘Meet Graham’; and to Droga5 New York and Mailchimp Atlanta for their ‘Did you mean Mailchimp’ email marketing.
View the full table of winning work below:
Cyber Lions Winners
| Entrant | Title | Client | Product | Award |
| RBK COMMUNICATION, Stockholm | ALAND INDEX / BALTIC SEA PROJECT | THE BANK OF ÅLAND | ALAND INDEX INITIATIVE | Grand Prix |
| CLEMENGER BBDO MELBOURNE | MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | Grand Prix |
| DROGA5, New York / MAILCHIMP, Atlanta | DID YOU MEAN MAILCHIMP? | MAILCHIMP | EMAIL MARKETING | Grand Prix |
| POL, Oslo | THE ENTER SANDBOX VR EXPERIENCE | AUDI | AUDI Q5 QUATTRO | Gold Lion |
| CLEMENGER BBDO MELBOURNE | MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | Gold Lion |
| DDB PARIS | A WORLD WITH NO HEROES | UBISOFT | TOM CLANCY'S GHOST RECON WILDLANDS | Gold Lion |
| &Co./NoA, Copenhagen | ALL THAT WE SHARE | TV2 | TV2 | Gold Lion |
| FP7/CAI, Cairo | THE LINE UP SONG | COCA COLA | COKE RED FMCG | Gold Lion |
| 180LA, Santa Monica | VISIT BRITAIN | EXPEDIA | VISIT BRITAIN PARTNERSHIP | Gold Lion |
| BARTON F. GRAF, New York | TOMCAT: FACEBOOK - NOT LIVE | THE SCOTTS MIRACLE-GRO COMPANY | TOMCAT RODENT CONTROL | Gold Lion |
| DROGA5, New York / UNDER ARMOUR, Baltimore | #BREAKTHEGAME | UNDER ARMOUR | SPORTS APPAREL | Gold Lion |
| GOODBY SILVERSTEIN & PARTNERS, San Francisco | CHEETOS MUSEUM | CHEETOS | CHEETOS | Gold Lion |
| CIRCUS GREY PERU, Lima | A LOVE SONG WRITTEN BY A MURDERER | VIDA MUJER ORGANIZATION | VIDA MUJER | Gold Lion |
| BETC, Paris | LIKE MY ADDICTION | ADDICT'AIDE | ADDICT'AIDE | Gold Lion |
| AKQA, San Francisco | HOSTILE TAKEOVER | ACTIVISION | VIDEO GAME | Gold Lion |
| AFRICA, São Paulo | THE DEBUT | AB INBEV (BUDWEISER) / ESPN | INSTITUTIONAL | Gold Lion |
| J. WALTER THOMPSON NEW YORK | UNSAFETY CHECK | BLACK LIVES MATTER | NONPROFIT | Gold Lion |
| CLEMENGER BBDO MELBOURNE | HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERS® | Gold Lion |
| TENCENT, Shenzhen | QQ ALERT: HOPE NEVER DIES | QQ ALERT | Gold Lion | |
| GTB, Madrid / OGILVY MADRID | MOTORDREAMS | FORD | FORD ACCESSORIE | Gold Lion |
| BBH, Singapore | UNLIMITED STADIUM | NIKE | NIKE LUNAR EPIC | Gold Lion |
| CLEMENGER BBDO MELBOURNE | MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | Gold Lion |
| CLEMENGER BBDO MELBOURNE | HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERS® | Silver Lion |
| GOODBY SILVERSTEIN & PARTNERS, San Francisco | CHEETOS MUSEUM | CHEETOS | CHEETOS | Silver Lion |
| WE ARE UNLIMITED, Chicago | SEARCH | MCDONALD'S | COLD BEVERAGE VALUE | Silver Lion |
| DDB PARIS | A WORLD WITH NO HEROES | UBISOFT | TOM CLANCY'S GHOST RECON WILDLANDS | Silver Lion |
| THE MARTIN AGENCY, Richmond | CONDENSED PRE-ROLL: CAMPAIGN | GEICO | INSURANCE | Silver Lion |
| ALMAPBBDO, São Paulo | NOSFERATU | GETTY IMAGES | GETTY IMAGES | Silver Lion |
| J. WALTER THOMPSON PARIS | THE RIGHT SEARCH | LIBÉRATION | CHECKNEWS.FR BY DÉSINTOX | Silver Lion |
| BETC, Paris | LIKE MY ADDICTION | ADDICT'AIDE | ADDICT'AIDE | Silver Lion |
| IMPACT BBDO, Dubai | SKIP FRIDAY 13 | LA LIBANAISE DES JEUX | LOTO LIBANAISE | Silver Lion |
| GOODBY SILVERSTEIN & PARTNERS, San Francisco | MAKE A MASTERPIECE | ADOBE | ADOBE STOCK | Silver Lion |
| FCB, Toronto | DOWN SYNDROME ANSWERS | CANADIAN DOWN SYNDROME SOCIETY | HEALTH AWARENESS | Silver Lion |
| J. WALTER THOMPSON NEW YORK | UNSAFETY CHECK | BLACK LIVES MATTER | NONPROFIT | Silver Lion |
| BBDO NEW YORK | EVAN | SANDY HOOK PROMISE | SANDY HOOK PROMISE | Silver Lion |
| ALMAPBBDO, São Paulo | NOSFERATU | GETTY IMAGES | GETTY IMAGES | Silver Lion |
| OGILVY & MATHER SINGAPORE | HOLLYWOOD REJECTS ENTRE LES MURS | ALLIANCE FRANÇAISE DE SINGAPOUR | CINÉ CLUB | Silver Lion Campaign |
| OGILVY & MATHER SINGAPORE | HOLLYWOOD REJECTS AMOUR | ALLIANCE FRANÇAISE DE SINGAPOUR | CINÉ CLUB | Silver Lion Campaign |
| OGILVY & MATHER SINGAPORE | HOLLYWOOD REJECTS LA VIE D'ADELE | ALLIANCE FRANÇAISE DE SINGAPOUR | CINÉ CLUB | Silver Lion Campaign |
| CHE PROXIMITY, Sydney | THE HEARING TEST IN DISGUISE | COCHLEAR | COCHLEAR HEARING IMPLANT | Silver Lion |
| LYFT HQ, San Francisco | JUNE | LYFT | TRANSPORTATION SERVICE | Silver Lion |
| DDB PARIS | A WORLD WITH NO HEROES | UBISOFT | TOM CLANCY'S GHOST RECON WILDLANDS | Silver Lion |
| POL, Oslo | THE ENTER SANDBOX VR EXPERIENCE | AUDI | AUDI Q5 QUATTRO | Silver Lion |
| CLEMENGER BBDO MELBOURNE | HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERS® | Silver Lion |
| BETC, Paris | LIKE MY ADDICTION | ADDICT'AIDE | ADDICT'AIDE | Silver Lion |
| BBDO NEW YORK | EVAN | SANDY HOOK PROMISE | SANDY HOOK PROMISE | Silver Lion |
| J. WALTER THOMPSON NEW YORK | UNSAFETY CHECK | BLACK LIVES MATTER | NONPROFIT | Silver Lion |
| LEO BURNETT, Madrid | DECEMBER 21ST | LOTERIAS Y APUESTAS DEL ESTADO | CHRISTMAS LOTTERY | Silver Lion |
| CLEMENGER BBDO MELBOURNE | HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERS® | Silver Lion |
| J. WALTER THOMPSON PARIS | THE RIGHT SEARCH | LIBÉRATION | CHECKNEWS.FR BY DÉSINTOX | Silver Lion |
| J. WALTER THOMPSON NEW YORK | UNSAFETY CHECK | BLACK LIVES MATTER | NONPROFIT | Silver Lion |
| VML, Kansas City | #NUGGSFORCARTER | WENDY'S | QSR | Silver Lion |
| POL, Oslo | THE ENTER SANDBOX VR EXPERIENCE | AUDI | AUDI Q5 QUATTRO | Silver Lion |
| CLEMENGER BBDO MELBOURNE | MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | Silver Lion |
| TOHOKUSHINSHA FILM CORPORATION, Tokyo / DENTSU INC., Tokyo | DRAW AND RELEASE | SAMSUNG ELECTRONICS | GALAXY S7 EDGE | Silver Lion |
| BBH, Singapore | UNLIMITED STADIUM | NIKE | NIKE LUNAR EPIC | Silver Lion |
| DAVID, Miami | GOOGLE HOME OF THE WHOPPER | BURGER KING | WHOPPER | Silver Lion |
| AFRICA, São Paulo | THE DEBUT | AB INBEV (BUDWEISER) / ESPN | INSTITUTIONAL | Bronze Lion |
| ENERGY BBDO, Chicago | ASPIRIN "HEROSMITHS" | BAYER CONSUMER HEALTH | ASPIRIN MEDICATION | Bronze Lion |
| ÅKESTAM HOLST, Stockholm | IKEA RETAIL THERAPY | IKEA | FURNITURE & HOME ACCESSORIES | Bronze Lion |
| BETC, Paris | CINEMA TO GO | AIR FRANCE | AIR FRANCE | Bronze Lion |
| LIQUIDMINDS, Copenhagen / SANSIR, Torshavn | GOOGLE SHEEP VIEW | VISIT FAROE ISLANDS & ATLANTIC AIRWAYS | THE FAROE ISLANDS | Bronze Lion |
| DDB GROUP NEW ZEALAND, Auckland | SILICON VALLEY URXXL | SKY TELEVISION NEW ZEALAND | SOHO CHANNEL | Bronze Lion |
| ALMA DDB, Miami | SPANISH LESSONS | NETFLIX | NARCOS | Bronze Lion |
| PUBLICIS LONDON | WORLDS APART | HEINEKEN | HEINEKEN BEER | Bronze Lion |
| GREY BRAZIL, São Paulo | THE COLOUR OF CORRUPTION | RECLAME AQUI | VIGIE AQUI | Bronze Lion |
| CHEIL SPAIN, Madrid | DYTECTIVE FOR SAMSUNG | SAMSUNG SPAIN | SAMSUNG #TECHNOLOGYWITHPURPOSE | Bronze Lion |
| HAVAS MILAN | FORGETTING AUSCHWITZ, REMEMBERING AUSCHWITZ | FIGLI DELLA SHOAH AND FONDAZIONE CDED | HOLOCAUST REMEMBRANCE DAY | Bronze Lion |
| WUNDERMAN BUENOS AIRES | ECOALARM | FUNDACIÓN BANCO DE BOSQUES | ECOALARM | Bronze Lion |
| CHE PROXIMITY, Sydney | THE HEARING TEST IN DISGUISE | COCHLEAR | COCHLEAR HEARING IMPLANT | Bronze Lion |
| UNCLE GREY, Copenhagen | DRAG, DROP & GO | CHEAPFLIGHTS | CHEAPFLIGHTS | Bronze Lion |
| ÅKESTAM HOLST, Stockholm | IKEA RETAIL THERAPY | IKEA | FURNITURE & HOME ACCESSORIES | Bronze Lion |
| GRABARZ & PARTNER, Hamburg | PAX IT | IKEA DEUTSCHLAND GMBH & CO. KG | PAX CLOSET | Bronze Lion |
| THE MARTIN AGENCY, Richmond | CONDENSED PRE-ROLL: CAMPAIGN | GEICO | INSURANCE | Bronze Lion |
| 180 AMSTERDAM, Amsterdam | THE SHARED STORY OF HARRY AND AHMED | UNICEF | SUPPORT CHILD REFUGEES | Bronze Lion |
| &Co./NoA, Copenhagen | THE DNA JOURNEY | MOMONDO | MOMONDO TRAVEL SEARCH ENGINE | Bronze Lion |
| THE MARTIN AGENCY, Richmond | THE WORLD'S BIGGEST ASSHOLE | DONATE LIFE | ORGAN DONATION | Bronze Lion |
| TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., Tokyo | GRAVITY CAT | SONY INTERACTIVE ENTERTAINMENT | GRAVITY DAZE2 | Bronze Lion |
| GOOGLE CREATIVE LAB, London | BACK TO LIFE IN VIRTUAL REALITY: RHOMALEOSAURUS & GIRAFFATITAN | GOOGLE ARTS & CULTURE | GOOGLE ARTS & CULTURE NATURAL HISTORY | Bronze Lion |
| BBDO NEW YORK | INSTANTDJ | BACARDI | BACARDI | Bronze Lion |
| R/GA SYDNEY | THROUGH THE DARK | GOOGLE PLAY | Bronze Lion | |
| DAVID, Miami | GOOGLE HOME OF THE WHOPPER | BURGER KING | WHOPPER | Bronze Lion |
| GIANT SPOON, Los Angeles / HP, Palo Alto | THE WOLF: EPSIODE 1 | HP | PRINT AND PC SECURITY | Bronze Lion Campaign |
| GIANT SPOON, Los Angeles / HP, Palo Alto | THE WOLF: EPISODE 2 | HP | PRINT AND PC SECURITY | Bronze Lion Campaign |
| GIANT SPOON, Los Angeles / HP, Palo Alto | THE WOLF: EPISODE 3 | HP | PRINT AND PC SECURITY | Bronze Lion Campaign |
| GIANT SPOON, Los Angeles / HP, Palo Alto | THE WOLF: EPISODE 4 | HP | PRINT AND PC SECURITY | Bronze Lion Campaign |
| MJZ, Los Angeles / BLACK FRAME, New York | MY MUTANT BRAIN | KENZO | KENZO PARFUMS | Bronze Lion |
| TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., Tokyo | GRAVITY CAT | SONY INTERACTIVE ENTERTAINMENT | GRAVITY DAZE2 | Bronze Lion |
| ROMANCE, Paris | L'AMOUR, L'AMOUR. | INTERMARCHÉ | INTERMARCHÉ | Bronze Lion |
| MJZ, Los Angeles / LEO BURNETT CHICAGO | OSTRICH | SAMSUNG | SAMSUNG | Bronze Lion |
| SAATCHI & SAATCHI, London | THE SNACKER HACKER | KERRY FOODS | MATTESSONS | Bronze Lion |
| TBWA\NEBOKO, Amsterdam | TRAMROULETTE | HOLLAND CASINO | ROULETTE | Bronze Lion |
| TBWA\HAKUHODO, Tokyo | GREEN LIGHT RUN | ADIDAS | PUREBOOST | Bronze Lion |
| DIESTE, Dallas | LITBAITS | THE WILD DETECTIVES | BOOKSTORE | Bronze Lion |
| FCB, Toronto | DOWN SYNDROME ANSWERS | CANADIAN DOWN SYNDROME SOCIETY | HEALTH AWARENESS | Bronze Lion |
| BBH, New York | SEARCH FOR GREATNESS | SONY PLAYSTATION | SONY PLAYSTATION | Bronze Lion |
| VML, Kansas City | TWITTER BEEF | WENDY'S | WENDY'S | Bronze Lion |
| R/GA, New York | ASK FOR A RAISE | THE MUSE, LADIES GET PAID, PAYSCALE, REPLY.AI | ASK FOR A RAISE | Bronze Lion |
| R/GA, New York | MAMBA DAY | NIKE | NIKE | Bronze Lion |
| HEARTS & SCIENCE, New York / SAATCHI & SAATCHI, New York | TIDE'S SUPER BOWL STAIN | PROCTER & GAMBLE | TIDE PODS PLUS DOWNY | Bronze Lion |
| ALMA DDB, Miami | EPISODE LEAK | NETFLIX | NARCOS | Bronze Lion |
| FAMOUSGREY BRUSSELS | KLARAFY | KLARA | KLARAFY | Bronze Lion |
| DAVID, Miami | GOOGLE HOME OF THE WHOPPER | BURGER KING | WHOPPER | Bronze Lion |
| FALLON LONDON | LITTLE BIT OF THE TOUR | SKODA | SKODA | Bronze Lion |
| ÅKESTAM HOLST, Stockholm | IKEA RETAIL THERAPY | IKEA | FURNITURE & HOME ACCESSORIES | Bronze Lion |
| FCB, Toronto | DOWN SYNDROME ANSWERS | CANADIAN DOWN SYNDROME SOCIETY | HEALTH AWARENESS | Bronze Lion |
| F5, Shanghai | KNOW YOU AGAIN | BAIDU | AI GLASSES | Bronze Lion |
| PHILIPP UND KEUNTJE, Hamburg / RIMOWA ELECTRONIC TAG, Hamburg / T-SYSTEMS INTERNATIONAL, Frankfurt / AIRBUS GROUP, Leiden | RIMOWA ELECTRONIC TAG | RIMOWA ELECTRONIC TAG GMBH | RIMOWA ELECTRONIC TAG | Bronze Lion |
| BUZZMAN, Paris / PRODUCTMAN, Paris | NOSULUS RIFT | UBISOFT | NOSULUS RIFT | Bronze Lion |
| OGILVY BRASIL, São Paulo | THE VOICE OF ART | IBM | IBM CLOUD | Bronze Lion |
| SID LEE, Montréal | STREET SWATCHES | RÉNO-DÉPÔT | SICO'S PAINT | Bronze Lion |
| CLEMENGER BBDO MELBOURNE | HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERS® | Bronze Lion |
| VENABLES BELL & PARTNERS, San Francisco | AUDI AND AIRBNB LIVE TO DRIVE | AUDI OF AMERICA | AUTOMOBILES | Bronze Lion |
| SPOTIFY, New York | 2016 WRAPPED | SPOTIFY | SPOTIFY | Bronze Lion |
| AFRICA, São Paulo | THE DEBUT | AB INBEV (BUDWEISER) / ESPN | INSTITUTIONAL | Bronze Lion |
The Festival of Creativity runs from 17-24 June 2017, with Cinemark the official local representative for the Cannes Lions International Festival of Creativity.
Visit the official Cannes Lions website and our Cannes Lions special section for more information.
