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#CannesLions2017: PR Lions winners!
The 64th annual Cannes Lions Festival of Creativity hosted the Cannes PR award ceremony on 19 June 2017.
Lions PR celebrates creative excellence in PR and corporate communications, which successfully builds trust and cultivates relationships with credible third-parties, using mainly earned-media tactics or channels to influence public dialogue and ultimately change perceptions and behaviours in ways that protect and enhance the reputation and business of an organisation or brand with its target audiences.
The Grand Prix went to McCann New York’s ‘Fearless Girl’, in partnership with State Street Global Advisors’ #SheMakesADifference. A symbol of women in leadership, Fearless Girl was dropped in a place no one could ignore in the middle of the night and became a global phenomenon within 24 hours. Standing strong on Wall Street in honour of International Women’s Day 2017, the statue of a daring young girl serves as a reminder that companies with women in leadership perform better.
View the full table of winning work below:
PR Lions Winners
| Entrant | Title | Client | Product | Award |
| McCANN NEW YORK | FEARLESS GIRL | STATE STREET GLOBAL ADVISORS | SHE ETF | Grand Prix |
| GOODBY SILVERSTEIN & PARTNERS, San Francisco | CHEETOS MUSEUM | CHEETOS | CHEETOS | Gold Lion |
| OGILVY & MATHER MUMBAI | SAVLON HEALTHY HANDS CHALK STICKS | ITC SAVLON | SAVLON HEALTHY HANDS CHALK STICKS | Gold Lion |
| &Co./NoA, Copenhagen | THE DNA JOURNEY | MOMONDO | MOMONDO TRAVEL SEARCH ENGINE | Gold Lion |
| LIQUIDMINDS, Copenhagen / SANSIR, Torshavn | GOOGLE SHEEP VIEW | VISIT FAROE ISLANDS & ATLANTIC AIRWAYS | THE FAROE ISLANDS | Gold Lion |
| CLEMENGER BBDO MELBOURNE | MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | Gold Lion |
| OGILVY NEW YORK | THE REFUGEE NATION | AMNESTY INTERNATIONAL | AWARNESS AROUND THE REFUGEE CAUSE | Gold Lion |
| FCB CHICAGO | TEDDY GUN | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | ANTI-GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING IN ILLINOIS | Gold Lion |
| DDB BRUSSELS | THE IMPOSSIBLE SIGNING SESSION | BOL.COM | BOOKS | Gold Lion |
| OGILVY & MATHER SINGAPORE | PITCHING FRENCH FILMS TO HOLLYWOOD | ALLIANCE FRANÇAISE DE SINGAPOUR | CINÉ CLUB | Gold Lion |
| McCANN NEW YORK | FEARLESS GIRL | STATE STREET GLOBAL ADVISORS | SHE ETF | Gold Lion |
| ALMA DDB, Miami | SPANISH LESSONS | NETFLIX | NARCOS | Gold Lion |
| BETC, Paris | LIKE MY ADDICTION | ADDICT'AIDE | ADDICT'AIDE | Gold Lion |
| J. WALTER THOMPSON NEW YORK | UNSAFETY CHECK | BLACK LIVES MATTER | NONPROFIT | Gold Lion |
| GOODBY SILVERSTEIN & PARTNERS, San Francisco | CHEETOS MUSEUM | CHEETOS | CHEETOS | Gold Lion |
| J. WALTER THOMPSON NEW YORK | UNSAFETY CHECK | BLACK LIVES MATTER | NONPROFIT | Gold Lion |
| DIGITASLBI, Chicago | CARE COUNTS | WHIRLPOOL | HOUSEHOLD APPLIANCE | Gold Lion |
| THESE DAYS - WUNDERMAN, Antwerp | COINS OF HOPE | CHILD FOCUS | PUBLIC SERVICE - BELGIAN CENTER FOR MISSING AND SEXUALLY EXPLOITED CHILDREN | Gold Lion |
| BBDO INDIA, Gurgaon | #RELEASETHEPRESSURE (INTEGRATED) | PEPSICO | MIRINDA | Silver Lion |
| LITTLE GEORGE (KETCHUM), São Paulo | AMAZON WARRIORS SAFE COLLECTION | ANANSE | BOOK COLLECTION | Silver Lion |
| LEW'LARA\TBWA, São Paulo | BRAILLE BRICKS | DORINA NOWILL FOUNDATION FOR THE BLIND | BRAILLE BRICKS PROJECT | Silver Lion |
| THESE DAYS - WUNDERMAN, Antwerp | COINS OF HOPE | CHILD FOCUS | PUBLIC SERVICE - BELGIAN CENTER FOR MISSING AND SEXUALLY EXPLOITED CHILDREN | Silver Lion |
| DENTSU INC., Tokyo | SECOND LIFE TOYS | GREEN RIBBON PROJECT COMMITTEE | ORGAN TRANSPLANT | Silver Lion |
| LEO BURNETT BEIRUT | #UNDRESS522 | ABAAD RESOURCE CENTER FOR GENDER EQUALITY | GENDER EQUALITY NGO | Silver Lion |
| THE CYRANOS//McCANN, Barcelona | TWO GUYS GO TO THE CINEMA | CINEMES TEXAS | DOS TIPOS VAN AL CINE | Silver Lion |
| &Co./NoA, Copenhagen | THE DNA JOURNEY | MOMONDO | MOMONDO TRAVEL SEARCH ENGINE | Silver Lion |
| McCANN NEW YORK | FEARLESS GIRL | STATE STREET GLOBAL ADVISORS | SHE ETF | Silver Lion |
| BETC, São Paulo | WOMAN INTERRUPTED | WOMAN INTERRUPTED | INSTITUCIONL | Silver Lion |
| CLEMENGER BBDO MELBOURNE | MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | Silver Lion |
| LEO BURNETT BEIRUT | #UNDRESS522 | ABAAD RESOURCE CENTER FOR GENDER EQUALITY | GENDER EQUALITY NGO | Silver Lion |
| BUZZMAN, Paris | #JENESUPPORTEPASLESBLEUS | ELLE'S IMAGINE'NT | ELLE'S IMAGINE'NT (ORGANIZATION AGAINST WOMEN ABUSE) | Silver Lion |
| DDB GROUP NEW ZEALAND, Auckland | THE BREAST CANCER SCREENINGS | RIALTO CHANNEL | THE BREAST CANCER SCREENINGS | Silver Lion |
| CLEMENGER BBDO MELBOURNE | MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | Silver Lion |
| CLEMENGER BBDO MELBOURNE | MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | Silver Lion |
| OGILVY NEW YORK | THE REFUGEE NATION | AMNESTY INTERNATIONAL | AWARNESS AROUND THE REFUGEE CAUSE | Silver Lion |
| LIQUIDMINDS, Copenhagen / SANSIR, Torshavn | GOOGLE SHEEP VIEW | VISIT FAROE ISLANDS & ATLANTIC AIRWAYS | THE FAROE ISLANDS | Silver Lion |
| BETC, Paris | LIKE MY ADDICTION | ADDICT'AIDE | ADDICT'AIDE | Silver Lion |
| BWM DENTSU, Sydney | PREMMIE PROUD | BABYLOVE | NAPPIES | Silver Lion |
| VML, Kansas City | #NUGGSFORCARTER | WENDY'S | QSR | Silver Lion |
| DM9DDB, São Paulo | KISS THE KREMLIN | SSEX BBOX | SSEX BBOX | Silver Lion |
| GREY BRAZIL, São Paulo | ON HOLD MUSIC FESTIVAL | RECLAME AQUI | WORLD CONSUMER RIGHTS DAY | Silver Lion |
| KETCHUM, Atlanta / VML, Kansas City | #NUGGSFORCARTER | THE WENDY'S | FAST FOOD | Silver Lion |
| VML, Kansas City | TWITTER BEEF | WENDY'S | WENDY'S | Silver Lion |
| SPOTIFY, New York | PRESIDENT OF PLAYLISTS | SPOTIFY | SPOTIFY | Silver Lion |
| ACNE, Stockholm / IKEA, Malmö | IKEA RESPONDS TO BALENCIAGA | IKEA | FRAKTA BAG | Silver Lion |
| WEBER SHANDWICK, London | BRUTAL CUT | ACTIONAID UK | FGM AWARENESS | Silver Lion |
| BETC, Paris | LIKE MY ADDICTION | ADDICT'AIDE | ADDICT'AIDE | Silver Lion |
| MEMAC OGILVY & MATHER, Dubai | POTATOES ON MARS | CIP - THE INTERNATIONAL POTATO CENTER | POTATOES ON MARS | Silver Lion |
| &Co./NoA, Copenhagen | THE DNA JOURNEY | MOMONDO | MOMONDO TRAVEL SEARCH ENGINE | Silver Lion |
| WINDFOR'S, Tbilisi | DINNER WITH GEORGIA | GEORGIAN NATIONAL TOURISM ADMINISTRATION | GEORGIA | Silver Lion |
| ACHE, Mexico City | HANGAR 1 FOG POINT | HANGAR 1 | HANGAR 1 FOG POINT VODKA | Bronze Lion |
| McCANN MADRID | DELICIOUS CALM | CAMPOFRÍO | PAVOFRÍO | Bronze Lion |
| DIGITASLBI, Chicago | CARE COUNTS | WHIRLPOOL | HOUSEHOLD APPLIANCE | Bronze Lion |
| GRABARZ & PARTNER, Hamburg | MANNSCHAFTS-WHOPPER | BURGER KING DEUTSCHLAND GMBH | WHOPPER | Bronze Lion |
| FITZGERALD & CO, Atlanta | BUY BACK THE BLOCK | CHECKERS & RALLY'S | CHECKERS | Bronze Lion |
| SPOTIFY, New York | PRESIDENT OF PLAYLISTS | SPOTIFY | SPOTIFY | Bronze Lion |
| TBWA\MELBOURNE | ANZ #HOLDTIGHT | ANZ | ANZ BANK | Bronze Lion |
| 2012 AGENCY, Warsaw | THE WHEELCHAIR HOUR | AKADEMIA AUTO SWIAT | DRIVING SCHOOL | Bronze Lion |
| WINDFOR'S, Tbilisi | DINNER WITH GEORGIA | GEORGIAN NATIONAL TOURISM ADMINISTRATION | GEORGIA | Bronze Lion |
| BETC, Paris | LIKE MY ADDICTION | ADDICT'AIDE | ADDICT'AIDE | Bronze Lion |
| POL, Oslo | 25M2 SYRIA | TV-AKSJONEN NRK, IKEA, RED CROSS | TV-AKSJONEN 2017 | Bronze Lion |
| LEO BURNETT BEIRUT | #UNDRESS522 | ABAAD RESOURCE CENTER FOR GENDER EQUALITY | GENDER EQUALITY NGO | Bronze Lion |
| DENTSU INC., Tokyo / GOOGLE, Tokyo | GLICODE | EZAKI GLICO COMPANY, LIMITED | CORPORATE | Bronze Lion |
| OGILVY & MATHER MUMBAI | SAVLON HEALTHY HANDS CHALK STICKS | ITC SAVLON | SAVLON HEALTHY HANDS CHALK STICKS | Bronze Lion |
| OGILVY NEW YORK | THE REFUGEE NATION | AMNESTY INTERNATIONAL | AWARNESS AROUND THE REFUGEE CAUSE | Bronze Lion |
| Y&R DUBAI | ONE BOOK FOR PEACE | INTERRELIGIOUS COUNCIL OF BOSNIA AND HERZEGOVINA | INTERRELIGIOUS COUNCIL OF BOSNIA AND HERZEGOVINA | Bronze Lion |
| POL, Oslo | 25M2 SYRIA | TV-AKSJONEN NRK, IKEA, RED CROSS | TV-AKSJONEN 2017 | Bronze Lion |
| SAATCHI & SAATCHI, Sydney | RESCUE RASHIE | WESTPAC BANKING CORPORATION | CHILDRENS' RASH VEST / CPR INSTRUCTIONS | Bronze Lion |
| EDELMAN, London / PUBLICIS LONDON | WORLDS APART | HEINEKEN | HEINEKEN BEER | Bronze Lion |
| OGILVY DOMINICAN REPUBLIC, Santo Domingo | THE INVISIBLE FISH | CENTRO CUESTA NACIONAL | JUMBO | Bronze Lion |
| KETCHUM, Atlanta / VML, Kansas City | #NUGGSFORCARTER | THE WENDY'S | FAST FOOD | Bronze Lion |
| AKQA, São Paulo | WHOPPER EXCHANGE | BURGER KING | BURGER KING | Bronze Lion |
| FREUNDLICHE GRÜSSE, Zürich | RETURN TO SENDER | PUBLIC EYE | HUMAN RIGHTS / INDUSTRY WATCH | Bronze Lion |
| MULLENLOWE GROUP, New York | FLYBABIES | JETBLUE | AIRLINE | Bronze Lion |
| GREY BRAZIL, São Paulo | ON HOLD MUSIC FESTIVAL | RECLAME AQUI | WORLD CONSUMER RIGHTS DAY | Bronze Lion |
| TBWA\MELBOURNE | ANZ #HOLDTIGHT | ANZ | ANZ BANK | Bronze Lion |
| PUBLICIS BRASIL, São Paulo | THE CLICHÉ | HEINEKEN | INSTITUTIONAL | Bronze Lion |
| AFRICA, São Paulo | THE DEBUT | AB INBEV (BUDWEISER) / ESPN | INSTITUTIONAL | Bronze Lion |
| HAMBURG MARKETING, Hamburg / JUNG VON MATT, Hamburg | THE ELBPHILHARMONIE GRAND OPENING | HAMBURG MARKETING | ELBPHILHARMONIE | Bronze Lion |
| EDELMAN, London / PUBLICIS LONDON | WORLDS APART | HEINEKEN | HEINEKEN BEER | Bronze Lion |
| BEATTIE + DANE, Kuwait City / CINEMAGIC, Salmiya | WHO IS BU SALEM? | AL MUNAYES GENERAL TRADING EST. | AL MUNAYES TEA | Bronze Lion |
| STVDDB, Milan | GRANDMA-TESTED GOODNESS | FERRERO | KINDER A COLAZIONE | Bronze Lion |
| TBWA\BELGIUM, Brussels | NOTFAIRBNB | SOLIDARITÉ GRANDS FROIDS’ (‘BIG COLD SOLIDARITY’) | TO IMPROVE THE DAILY LIFE OF BRUSSELS’ HOMELESS | Bronze Lion |
| DDB & TRIBAL WORLDWIDE AMSTERDAM | GET THE FLOW | VODAFONE | VODAFONE | Bronze Lion |
| OGILVY AUSTRAILIA, Melbourne | AAMI SMARTPLATES | SUNCORP | AAMI INSURANCE | Bronze Lion |
| McCANN PARIS | GIRLS OF PARADISE | MOUVEMENT DU NID | ANTI-PROSTITUTION NGO | Bronze Lion |
| J. WALTER THOMPSON CANADA, Toronto | #20MINUTESOFACTION4CHANGE | WHITE RIBBON | AWARENESS | Bronze Lion |
| POSSIBLE, Seattle / IRIS WORLDWIDE, London | BREAKING THE PATTERN WITH ADIDAS GLITCH | ADIDAS FOOTBALL | ADIDAS GLITCH | Bronze Lion |
| OGILVY & MATHER, Chicago | THE ONE MOMENT | MORTON SALT | MORTON SALT | Bronze Lion |
| CLEMENGER BBDO MELBOURNE | HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERS® | Bronze Lion |
| DM9DDB, São Paulo | KISS THE KREMLIN | SSEX BBOX | SSEX BBOX | Bronze Lion |
| OGILVY & MATHER, London | REFUGEES REAL-TIME TWEET RESPONSES | AMNESTY INTERNATIONAL | REFUGEE CRISIS AWARENESS CAMPAIGN | Bronze Lion |
| FCB NEW ZEALAND, Auckland | GO BALLS OUT | TESTICULAR CANCER NEW ZEALAND | TESTICULAR CANCER AWARENESS | Bronze Lion |
| DIESTE, Dallas | LITBAITS | THE WILD DETECTIVES | BOOKSTORE | Bronze Lion |
| FCB, Toronto | DOWN SYNDROME ANSWERS | CANADIAN DOWN SYNDROME SOCIETY | HEALTH AWARENESS | Bronze Lion |
| MARURI GREY, Guayaquil | TALK TO ME | PANASONIC | PANASONIC COMMA SPEAKERS | Bronze Lion |
| OGILVY NEW YORK | THE REFUGEE NATION | AMNESTY INTERNATIONAL | AWARNESS AROUND THE REFUGEE CAUSE | Bronze Lion |
| PUBLICIS ITALY, Milan | LOCAL HEROES | COMUNE DI FUCECCHIO – PRO LOCO DI FUCECCHIO | FUCECCHIO | Bronze Lion |
| DIGITASLBI, Chicago | CARE COUNTS | WHIRLPOOL | HOUSEHOLD APPLIANCE | Bronze Lion |
| J. WALTER THOMPSON CANADA, Toronto | #20MINUTESOFACTION4CHANGE | WHITE RIBBON | AWARENESS | Bronze Lion |
The Festival of Creativity runs from 17-24 June 2017, with Cinemark the official local representative for the Cannes Lions International Festival of Creativity.
Visit the official Cannes Lions website and our Cannes Lions special section for more information.
