Lions PR celebrates creative excellence in PR and corporate communications, which successfully builds trust and cultivates relationships with credible third-parties, using mainly earned-media tactics or channels to influence public dialogue and ultimately change perceptions and behaviours in ways that protect and enhance the reputation and business of an organisation or brand with its target audiences.

'Sunlight saves water', created for client Unilever SA's 'Sunlight washing powder with new Smartfoam' by The Hardy Boys, with Ogilvy Johannesburg supporting with PR, made it onto the Fast-Moving Consumer Goods or FMCG PR category shortlist.

Click here to view the PR shortlist in full.

The Festival of Creativity runs from 17-24 June 2017, with Cinemark the local representatives of Cannes Lions for SA. Visit www.canneslions.com/ and our Cannes Lions special section for more information.

For more:

• Cannes Lions special section and search
• More info: Google News, Cannes Lions Twitter
• Official site: http://www.canneslions.com, Facebook, Twitter, Instagram

As media partner to the Creative Circle SA, we’re proud to publish exclusive daily snapshot updates from Cannes. Don’t miss the first Diary of Creative Circle at Cannes from the SA cohort on the ground in Cannes, every day from 19-24 June! Also Book Now for The Full Circle event, brought to you by the Creative Circle - an inspiring showcase of the top trends, insights and award winning work from the Cannes Lions International Festival of Creativity.