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#CannesLions2016: Digital Craft Lions winners!
The 2016 Cannes Digital Craft Lions award ceremony resulted in 50 awards in total.
The new Digital Craft Lions are carved out of the craft categories from the Cyber and Mobile Lions and celebrate the skill and artistry in omni-channel digital creativity, from desktop to mobile to virtual reality.
The inaugural Grand Prix went to 84.Paris for their 'Because Recollection' work for client Because Music in the Video/Moving Image category.
Jury President, Wesley ter Haar, founder and COO of MediaMonks described it as a perfect way to launch the Lion. “It combines best-of-breed craft across categories, and opens up a decade of musical magic in a way that only digital can do. It is a celebratory piece, and reminds us of the great work that made us fall in love with digital craft, while simultaneously showing a way forward.”
View the full table of winning work below:
All the 2016 Digital Craft Lions winners
| Title | Client | Product | Entrant Company | Country | Prize |
| A01 (Interface & Navigation (UI)) | |||||
| WHO WE ARE IS WHAT WE LEAVE BEHIND: THE SUBARU ENVIRONMENTAL WEBSITE | SUBARU OF AMERICA | SUBARU | CARMICHAEL LYNCH Minneapolis | USA | Silver Lion |
| FMTK | SWEDISH ARMED FORCES | RECRUITMENT SERVICES | DDB STOCKHOLM | SWEDEN | Bronze Lion |
| LIGHTSABER ESCAPE: A CHROME EXPERIMENT | GOOGLE, DISNEY, INDUSTRIAL LIGHT & MAGIC, LUCAS FILM | GOOGLE CHROME | 72ANDSUNNY Playa Vista | USA | Silver Lion |
| UNDER ARMOUR SLAY YOUR NEXT GIANT | UNDER ARMOUR | UNDER ARMOUR | DROGA5 New York | USA | Bronze Lion |
| IN SPACE WE TRUST | ROSCOSMOS | SPACE EXPLORATION | AILOVE Moscow | RUSSIA | Silver Lion |
| A02 (Digital Illustration) | |||||
| FALTER/INFERNO | FALTER NEWSPAPER | NEWSPAPER | JUNG von MATT Hamburg | GERMANY | Gold Lion |
| PAUL, THE DRAWING ROBOT | MEDIAFIN | DE TIJD NEWSPAPER | FAMOUS BRUSSELS | BELGIUM | Bronze Lion |
| TACO EMOJI ENGINE | TACO BELL | TACO EMOJI LAUNCH | DEUTSCH LA | USA | Bronze Lion |
| A03 (Video / Moving Image) | |||||
| FALTER/INFERNO | FALTER NEWSPAPER | NEWSPAPER | JUNG von MATT Hamburg | GERMANY | Gold Lion |
| DREAMS OF DALÍ | THE DALÍ MUSEUM | THE DALÍ MUSEUM | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA | Silver Lion |
| STEP ON STAGE WITH THE PERFORMING ARTS | GOOGLE CULTURAL INSTITUTE | GOOGLE London | UNITED KINGDOM | Bronze Lion | |
| DEJA VU | KAMRA | KAMRA | DEJA VU MUSIC VIDEO | DOT BY DOT | JAPAN | Bronze Lion |
| BECAUSE RECOLLECTION | BECAUSE MUSIC | BECAUSE MUSIC | 84.PARIS | FRANCE | Grand Prix |
| WEBER BBQ CULTURES | WEBER | WEBER GRILLS | UNCLE GREY Copenhagen | DENMARK | Bronze Lion |
| A04 (Image Design) | |||||
| ENDLESS POSSIBILITIES | GETTY IMAGES | GETTY IMAGES | ALMAPBBDO São Paulo | BRAZIL | Silver Lion |
| A05 (Music / Sound Design) | |||||
| BECAUSE RECOLLECTION | BECAUSE MUSIC | BECAUSE MUSIC | 84.PARIS | FRANCE | Gold Lion |
| SLOW DOWN GPS | IF INSURANCE | INSURANCE | FORSMAN & BODENFORS Gothenburg | SWEDEN | Bronze Lion |
| A07 (Overall Aesthetic Design) | |||||
| FALTER/INFERNO | FALTER NEWSPAPER | NEWSPAPER | JUNG von MATT Hamburg | GERMANY | Gold Lion |
| BECAUSE RECOLLECTION | BECAUSE MUSIC | BECAUSE MUSIC | 84.PARIS | FRANCE | Silver Lion |
| IN SPACE WE TRUST | ROSCOSMOS | SPACE EXPLORATION | AILOVE Moscow | RUSSIA | Silver Lion |
| B01 (User Experience Design (UX)) | |||||
| NIKE RISE 2.0 – COACH OF COACHES | NIKE BASKETBALL | NIKE RISE | AKQA London | UNITED KINGDOM | Bronze Lion |
| RE:SHAKESPEARE | SAMSUNG ELECTRONICS, THE ROYAL SHAKESPEARE COMPANY | THE RE:SHAKESPEARE APP | CHEIL UK London | UNITED KINGDOM | Bronze Lion |
| CHROME MUSIC LAB | CHROME MUSIC LAB | GOOGLE New York | USA | Gold Lion | |
| B02 (Native & Built-In Feature Integration) | |||||
| LIGHTSABER ESCAPE: A CHROME EXPERIMENT | GOOGLE, DISNEY, INDUSTRIAL LIGHT & MAGIC, LUCAS FILM | GOOGLE CHROME | 72ANDSUNNY Playa Vista | USA | Silver Lion |
| B04 (Overall Functional Design ) | |||||
| AIRFORCE.COM | U.S. AIR FORCE | U.S. AIR FORCE | GSD&M Austin | USA | Silver Lion |
| CHROME MUSIC LAB | CHROME MUSIC LAB | GOOGLE New York | USA | Silver Lion | |
| C02 (Rich Media) | |||||
| THE SUPER BOWL DUNK | GATORADE | GATORADE | VML Kansas City | USA | Bronze Lion |
| EXPLORE STOCKHOLM | TAXI STOCKHOLM | EXPLORE STOCKHOLM - SIGHTSEEING REINVENTED | WE ARE YOURS Stockholm | SWEDEN | Bronze Lion |
| D01 (Curation of Data) | |||||
| BRAINBAND | SAMSUNG AUSTRALIA | SAMSUNG BRAINBAND | LEO BURNETT SYDNEY | AUSTRALIA | Bronze Lion |
| D02 (Data Storytelling) | |||||
| THE END OF SOCIETY SIMULATOR | UBISOFT | UBISOFT | BETC Paris | FRANCE | Bronze Lion |
| THE NEXT REMBRANDT | ING | ING | J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS | Bronze Lion |
| VACATION MATCHMAKER | TENNESSEE DEPARTMENT OF TOURISM DEVELOPMENT | TOURISM | VML Kansas City | USA | Bronze Lion |
| GOOGLE SHOPPING INSIGHTS | GOOGLE SHOPPING INSIGHTS | GROW Norfolk | USA | Silver Lion | |
| D03 (Data Visualisation) | |||||
| THE NEXT REMBRANDT | ING | ING | J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS | Gold Lion |
| CODEOLOGY | BRAINTREE PAYMENTS | CODEOLOGY BY BRAINTREE | BRAINTREE PAYMENTS San Francisco | USA | Gold Lion |
| E01 (3D Models) | |||||
| DREAMS OF DALÍ | THE DALÍ MUSEUM | THE DALÍ MUSEUM | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA | Silver Lion |
| E02 (Augmented Reality (AR)) | |||||
| THE SUPER BOWL DUNK | GATORADE | GATORADE | VML Kansas City | USA | Bronze Lion |
| DIEHARD FAN | NISSAN NORTH AMERICA | NISSAN'S NCAA PARTNERSHIP | CRITICAL MASS Calgary | CANADA | Bronze Lion |
| E03 (Virtual Reality (VR)) | |||||
| DREAMS OF DALÍ | THE DALÍ MUSEUM | THE DALÍ MUSEUM | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA | Bronze Lion |
| HELP | GOOGLE ATAP | GOOGLE SPOTLIGHT STORIES | THE MILL Los Angeles | USA | Gold Lion |
| THE FIELD TRIP TO MARS | LOCKHEED MARTIN | GENERATION BEYOND | McCANN NEW YORK | USA | Bronze Lion |
| THE MARTIAN VR EXPERIENCE | TWENTIETH CENTURY FOX HOME ENTERTAINMENT | THE MARTIAN VR EXPERIENCE | TWENTIETH CENTURY FOX HOME ENTERTAINMENT Los Angeles | USA | Silver Lion |
| E04 (Innovative Use of Technology) | |||||
| THE NEXT REMBRANDT | ING | ING | J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS | Bronze Lion |
| THE FIELD TRIP TO MARS | LOCKHEED MARTIN | GENERATION BEYOND | McCANN NEW YORK | USA | Bronze Lion |
| WILSON X CONNECTED BASKETBALL | WILSON SPORTING GOODS | WILSON X CONNECTED BASKETBALL | PHENOMENON Los Angeles | USA | Silver Lion |
| ROAM DELIVERY | VOLVO CARS | IN CAR DELIVERY SERVICE | OGILVYONE LONDON | UNITED KINGDOM | Bronze Lion |
| #SEECOLORS | SAMSUNG | SAMSUNG #SEECOLORS | LEO BURNETT BUDAPEST | HUNGARY | Bronze Lion |
| BRAINBAND | SAMSUNG AUSTRALIA | SAMSUNG BRAINBAND | LEO BURNETT SYDNEY | AUSTRALIA | Bronze Lion |
| E05 (Technological Achievement in Digital Craft) | |||||
| HELP | GOOGLE ATAP | GOOGLE SPOTLIGHT STORIES | THE MILL Los Angeles | USA | Gold Lion |
| THE FIELD TRIP TO MARS | LOCKHEED MARTIN | GENERATION BEYOND | McCANN NEW YORK | USA | Bronze Lion |
Click here for a reminder of the Cannes Lions 2016 Digital Craft Lions shortlist in full.
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