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#CannesLions2016: Digital Craft Lions winners!

The 2016 Cannes Digital Craft Lions award ceremony resulted in 50 awards in total.

The new Digital Craft Lions are carved out of the craft categories from the Cyber and Mobile Lions and celebrate the skill and artistry in omni-channel digital creativity, from desktop to mobile to virtual reality.

The inaugural Grand Prix went to 84.Paris for their 'Because Recollection' work for client Because Music in the Video/Moving Image category.

Jury President, Wesley ter Haar, founder and COO of MediaMonks described it as a perfect way to launch the Lion. “It combines best-of-breed craft across categories, and opens up a decade of musical magic in a way that only digital can do. It is a celebratory piece, and reminds us of the great work that made us fall in love with digital craft, while simultaneously showing a way forward.”

View the full table of winning work below:

All the 2016 Digital Craft Lions winners

TitleClientProductEntrant CompanyCountryPrize
A01 (Interface & Navigation (UI))
WHO WE ARE IS WHAT WE LEAVE BEHIND: THE SUBARU ENVIRONMENTAL WEBSITESUBARU OF AMERICASUBARUCARMICHAEL LYNCH MinneapolisUSASilver Lion
FMTKSWEDISH ARMED FORCESRECRUITMENT SERVICESDDB STOCKHOLM SWEDENBronze Lion
LIGHTSABER ESCAPE: A CHROME EXPERIMENTGOOGLE, DISNEY, INDUSTRIAL LIGHT & MAGIC, LUCAS FILMGOOGLE CHROME 72ANDSUNNY Playa VistaUSASilver Lion
UNDER ARMOUR SLAY YOUR NEXT GIANTUNDER ARMOURUNDER ARMOURDROGA5 New YorkUSABronze Lion
IN SPACE WE TRUSTROSCOSMOSSPACE EXPLORATIONAILOVE MoscowRUSSIASilver Lion
A02 (Digital Illustration)
FALTER/INFERNOFALTER NEWSPAPERNEWSPAPERJUNG von MATT HamburgGERMANYGold Lion
PAUL, THE DRAWING ROBOTMEDIAFINDE TIJD NEWSPAPERFAMOUS BRUSSELS BELGIUMBronze Lion
TACO EMOJI ENGINETACO BELLTACO EMOJI LAUNCHDEUTSCH LA USABronze Lion
A03 (Video / Moving Image)
FALTER/INFERNOFALTER NEWSPAPERNEWSPAPERJUNG von MATT HamburgGERMANYGold Lion
DREAMS OF DALÍTHE DALÍ MUSEUMTHE DALÍ MUSEUMGOODBY SILVERSTEIN & PARTNERS San FranciscoUSASilver Lion
STEP ON STAGE WITH THE PERFORMING ARTSGOOGLEGOOGLE CULTURAL INSTITUTEGOOGLE LondonUNITED KINGDOMBronze Lion
DEJA VU | KAMRAKAMRADEJA VU MUSIC VIDEODOT BY DOT JAPANBronze Lion
BECAUSE RECOLLECTIONBECAUSE MUSICBECAUSE MUSIC84.PARIS FRANCEGrand Prix
WEBER BBQ CULTURESWEBERWEBER GRILLSUNCLE GREY CopenhagenDENMARKBronze Lion
A04 (Image Design)
ENDLESS POSSIBILITIESGETTY IMAGESGETTY IMAGESALMAPBBDO São PauloBRAZILSilver Lion
A05 (Music / Sound Design)
BECAUSE RECOLLECTIONBECAUSE MUSICBECAUSE MUSIC84.PARIS FRANCEGold Lion
SLOW DOWN GPSIF INSURANCEINSURANCEFORSMAN & BODENFORS GothenburgSWEDENBronze Lion
A07 (Overall Aesthetic Design)
FALTER/INFERNOFALTER NEWSPAPERNEWSPAPERJUNG von MATT HamburgGERMANYGold Lion
BECAUSE RECOLLECTIONBECAUSE MUSICBECAUSE MUSIC84.PARIS FRANCESilver Lion
IN SPACE WE TRUSTROSCOSMOSSPACE EXPLORATIONAILOVE MoscowRUSSIASilver Lion
B01 (User Experience Design (UX))
NIKE RISE 2.0 – COACH OF COACHESNIKE BASKETBALLNIKE RISEAKQA LondonUNITED KINGDOMBronze Lion
RE:SHAKESPEARESAMSUNG ELECTRONICS, THE ROYAL SHAKESPEARE COMPANYTHE RE:SHAKESPEARE APPCHEIL UK LondonUNITED KINGDOMBronze Lion
CHROME MUSIC LABGOOGLECHROME MUSIC LABGOOGLE New YorkUSAGold Lion
B02 (Native & Built-In Feature Integration)
LIGHTSABER ESCAPE: A CHROME EXPERIMENTGOOGLE, DISNEY, INDUSTRIAL LIGHT & MAGIC, LUCAS FILMGOOGLE CHROME 72ANDSUNNY Playa VistaUSASilver Lion
B04 (Overall Functional Design )
AIRFORCE.COMU.S. AIR FORCEU.S. AIR FORCEGSD&M AustinUSASilver Lion
CHROME MUSIC LABGOOGLECHROME MUSIC LABGOOGLE New YorkUSASilver Lion
C02 (Rich Media)
THE SUPER BOWL DUNKGATORADEGATORADEVML Kansas CityUSABronze Lion
EXPLORE STOCKHOLMTAXI STOCKHOLMEXPLORE STOCKHOLM - SIGHTSEEING REINVENTEDWE ARE YOURS StockholmSWEDENBronze Lion
D01 (Curation of Data)
BRAINBANDSAMSUNG AUSTRALIASAMSUNG BRAINBANDLEO BURNETT SYDNEY AUSTRALIABronze Lion
D02 (Data Storytelling)
THE END OF SOCIETY SIMULATORUBISOFTUBISOFTBETC ParisFRANCEBronze Lion
THE NEXT REMBRANDTINGINGJ. WALTER THOMPSON AMSTERDAM THE NETHERLANDSBronze Lion
VACATION MATCHMAKERTENNESSEE DEPARTMENT OF TOURISM DEVELOPMENTTOURISMVML Kansas CityUSABronze Lion
GOOGLE SHOPPING INSIGHTSGOOGLEGOOGLE SHOPPING INSIGHTSGROW NorfolkUSASilver Lion
D03 (Data Visualisation)
THE NEXT REMBRANDTINGINGJ. WALTER THOMPSON AMSTERDAM THE NETHERLANDSGold Lion
CODEOLOGYBRAINTREE PAYMENTSCODEOLOGY BY BRAINTREEBRAINTREE PAYMENTS San FranciscoUSAGold Lion
E01 (3D Models)
DREAMS OF DALÍTHE DALÍ MUSEUMTHE DALÍ MUSEUMGOODBY SILVERSTEIN & PARTNERS San FranciscoUSASilver Lion
E02 (Augmented Reality (AR))
THE SUPER BOWL DUNKGATORADEGATORADEVML Kansas CityUSABronze Lion
DIEHARD FANNISSAN NORTH AMERICANISSAN'S NCAA PARTNERSHIPCRITICAL MASS CalgaryCANADABronze Lion
E03 (Virtual Reality (VR))
DREAMS OF DALÍTHE DALÍ MUSEUMTHE DALÍ MUSEUMGOODBY SILVERSTEIN & PARTNERS San FranciscoUSABronze Lion
HELPGOOGLE ATAPGOOGLE SPOTLIGHT STORIESTHE MILL Los AngelesUSAGold Lion
THE FIELD TRIP TO MARSLOCKHEED MARTINGENERATION BEYONDMcCANN NEW YORK USABronze Lion
THE MARTIAN VR EXPERIENCETWENTIETH CENTURY FOX HOME ENTERTAINMENTTHE MARTIAN VR EXPERIENCETWENTIETH CENTURY FOX HOME ENTERTAINMENT Los AngelesUSASilver Lion
E04 (Innovative Use of Technology)
THE NEXT REMBRANDTINGINGJ. WALTER THOMPSON AMSTERDAM THE NETHERLANDSBronze Lion
THE FIELD TRIP TO MARSLOCKHEED MARTINGENERATION BEYONDMcCANN NEW YORK USABronze Lion
WILSON X CONNECTED BASKETBALLWILSON SPORTING GOODSWILSON X CONNECTED BASKETBALLPHENOMENON Los AngelesUSASilver Lion
ROAM DELIVERYVOLVO CARSIN CAR DELIVERY SERVICEOGILVYONE LONDON UNITED KINGDOMBronze Lion
#SEECOLORSSAMSUNGSAMSUNG #SEECOLORSLEO BURNETT BUDAPEST HUNGARYBronze Lion
BRAINBANDSAMSUNG AUSTRALIASAMSUNG BRAINBANDLEO BURNETT SYDNEY AUSTRALIABronze Lion
E05 (Technological Achievement in Digital Craft)
HELPGOOGLE ATAPGOOGLE SPOTLIGHT STORIESTHE MILL Los AngelesUSAGold Lion
THE FIELD TRIP TO MARSLOCKHEED MARTINGENERATION BEYONDMcCANN NEW YORK USABronze Lion

Click here for a reminder of the Cannes Lions 2016 Digital Craft Lions shortlist in full.


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