[Biz Takeouts Podcast] 66: Shopper marketing and radio advertising with Y&R

Lineup

On Skype from Johannesburg on Thursday, 25 July 2013, we hosted Michelle van Trotsenburg (@Michelle_VanT) business unit director - Shopper Conversion Marketing at Y&R Advertising (@YoungRubicamSA). We spoke about Shopper Marketing, the current trends, how radio can evoke behaviour in shoppers, how mobile and online has influenced decision making and what the future holds for shopper marketing.

The news roundup covered:

• Featured Job: E-mail Marketing Planner and Copywriter Cape Town
  
• Angela Quintal to edit M&G
  
• When your Facebook rant becomes headline news
  
• Marketing explained by a pink pony
  
• Learn to cold call the clever way

Podcast

If you missed the show, download (29.5MB) or listen to the podcast (32:15 minutes).

Episode 66: Shopper marketing and radio advertising with Y&R



Date: 25 July 2013 Length: 32:15min File size: 29.5MB Host: Warren Harding


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Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

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