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    [Cannes Lions 2013] SA's winning work: Promo & Activation

    Y&R South Africa Cape Town and Draftfcb Cape Town took home South Africa's first Lions on Monday night, 17 June 2013.

    CategoryTitleAdvertiser/clientProduct/service Entrant company Award
    A02/069 Best Use of Guerilla Marketing in a Promotional CampaignHOPE SOAPSAFETY LAB AND BLIKKIESDORP 4 HOPEHOPE SOAPY&R SOUTH AFRICA Cape TownSilver Lion
    B14/065 Public Health & Safety, Pubic Awareness MessagesHOPE SOAPSAFETY LAB AND BLIKKIESDORP 4 HOPEHOPE SOAPY&R SOUTH AFRICA Cape TownSilver Lion
    A06/018 Best Temporary In-Store Displays in a Promotional CampaignTHE WORLD'S SMALLEST IDEAVITAL HEALTH FOODSVITAL: VIRAL BOOSTDRAFTFCB CAPE TOWN Bronze Lion

    All the winners:

    • Creative Effectiveness Lions: website and pdf
    • Direct: website and pdf
    • Innovation: website and pdf
    • Media: website and pdf
    • Mobile: website and pdf
    • Outdoor: website and pdf
    • PR: website and pdf
    • Promo & Activation: website and pdf
    • Cyber: website and pdf
    • Design: website and pdf
    • Press: website and pdf
    • Radio: website and pdf
    • Film & Craft: To be announced on Saturday, 22 June 2013
    • Branded Content & Entertainment: To be announced on Saturday, 22 June 2013
    • Film: To be announced on Saturday, 22 June 2013
    • Titanium & Integrated: To be announced on Saturday, 22 June 2013
    • Grand Prix for Good: To be announced on Saturday, 22 June 2013

    For more:

    Information on Cannes Lions facilitated by Cinemark, South Africa's official representative of the Cannes Lions Festival.

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