Deborah Wynne, MD of the company says, "Although segmenting a marketing team does ensure delivery and performance measurement, it can also result in duplication of effort, which increases costs and needs more resources.
"With MPULL, marketing teams manage all their activities, whether it be a campaign, brand development, collateral design, corporate gifting or even business intelligence within the application. With everything in a central place, at the click of a button, a marketing executive can see a consolidated marketing calendar and track ROI."
Marketers have the ability to see what their colleagues are working on, contribute to the activity, and track progress. The user can also check the organisation's history to see if similar campaigns have been run previously and what the outcome and knowledge of that campaign was. In addition, some functions, such as marketing merchandise or corporate gifting and business intelligence, can be shared across the segmented marketing team, increasing collaboration dramatically.
"Gone are the days when marketing executives find duplicate adverts in the same publication for their organisation, or the late delivery of a campaign because someone was off ill and no one else knew the next step for the job," she adds.
The application interface is intuitive and works on tablets such as the iPad. Wynne concludes, "It is an on demand, subscription based application where setup is immediate and you only pay for what you use, so there is no need to involve IT departments."
For more information, go to www.mpull.com.
