Most Read

  • World Architecture Festival Awards announces 2021 shortlist
    The World Architecture Festival (WAF) Awards has announced its 2021 shortlist, celebrating buildings and landscapes to have been completed across the globe between 2019 and 2021. The 200-strong shortlist has been selected from over 700 entries from countries ranging from China and Japan to Mexico and Ecuador.
  • LG aims for 100% renewable energy use by 2050
    LG Electronics has pledged to transition completely to renewable energy by 2050 as a key component of its sustainability strategy.
  • Survey: Passengers confident in air travel safety, continue to support mask-wearing
    The International Air Transport Association's (IATA) latest passenger survey has found that most travellers are confident about the safety of air travel and support mask-wearing in the near term. However, a majority have been found to be frustrated with the "hassle factor" around Covid-19 protocols, including confusion and uncertainty about travel rules, testing requirement, and excessive test costs.
Show more
Business services
Advertise on Bizcommunity

Subscribe to industry newsletters

Global shopper confidence surging as consumers return to stores - study

Shoppers are beginning to return to physical stores in significant numbers as pandemic measures lift around the world, according to a new global research report by Mood Media, an on-premise media solutions company.

Source: Getty

A follow-up to Mood Media’s Shopper Sentiments: A September 2020 Global Mood Survey, this new study, entitled 'Shopper Sentiments: A June 2021 Global Mood Survey', was carried out by Censuswide and surveyed more than 8,000 consumers across four major markets – the US, UK, China and France.

The report found that four out of five (80%) consumers now feel either ‘somewhat’ or ‘very comfortable’ visiting physical stores, up from 71% in 2020.

Three in five (60%) consumers surveyed expect their shopping habits to be back to pre-pandemic levels by or before the end of this year, while one-fifth (21%) of respondents report their shopping habits have already returned to pre-pandemic levels. These findings and predictions for physical stores are bolstered by the fact that only 5% of respondents across the US, UK, China and France reported not feeling ‘comfortable at all’ about returning to stores.

SOUTH AFRICA

Segmenting for the future: 5 emerging consumer types

Accenture Africa's MD shares the new consumer types that have surfaced as a result of the pandemic, and how they differ according to changes in way of life, fears and concerns, hopes and desires...

By John Watling 21 Jun 2021


Scott Moore, global chief marketing officer (CMO) at Mood Media, said: “We’re experiencing a healthy buzz as shops reopen to a ‘new normal’ throughout the world. Consumers are eager to get back into stores to experience the joy of shopping again.

"This new study validates what we are seeing and hearing every day – both online and offline play an important role in retail, oftentimes in harmony with one another. That balance is now returning with solid foot traffic in shops around the world.”

Allure of omnichannel


Revealing what global shoppers have missed most about the physical shopping experience during lockdown – largely pointing to benefits that don’t exist when shopping online – nearly half (45%) said it was the experience of ‘touching and trying on’ items on the spot that they missed most when stores were closed.

The fun and social experience of shopping with friends and significant others is the second most missed aspect of physical shopping (35%), tied with the opportunity to bring the purchase home immediately at 35% as well.

Consumers have also enjoyed the merging of physical and digital, with a third (33%) of them citing plans to continue using click and collect/Bopis (Buy Online, Pickup In-Store) services beyond the pandemic, with US consumers above the global average at 38%.

Globally, most consumers (84%) say there is no significant difference in the amount of money they are currently spending compared to before the pandemic.

However, after over 15 months of global uncertainty, the data also indicates that consumer spending overall is on the rise. The percentage of respondents reporting an uptick in their spending compared to before the pandemic has increased from 23% in September 2020 to 29% in June 2021.

The percentage of consumers reporting they are spending less has also gone down, from 38% in 2020 to 25% today, while those citing spending the same as before the pandemic has increased from 40% to 46%.

SOUTH AFRICA

BrandMapp 2021 demystifies pandemic influence on SA shopping landscape

What shopping behaviours may turn out to be Covid-keepers and where are we heading?...

Issued by BrandMapp 23 Jun 2021


Moore added: “The pandemic placed pressure on stores to innovate at a faster pace, leading to an accelerated ‘phygital’ evolution which merges the physical and digital shopping experience. The survey highlights key phygital trends that will be a focus for retailers and the customer journey beyond the here and now.

"Consumers have told us they want 'click and collect' and 'buy online, pick-up in-store' options to continue well beyond the pandemic. And in China, we’re seeing longevity in the future of virtual try-ons and QR codes.

“The figures generally show positive sentiment across all four countries surveyed. While some reservations remain with regard to safety measures, people are generally voting with their feet and their wallets. We’re delighted that we appear to be approaching the end of a fairly grim 15 months, and life seems to be improving for the retail sector as a whole.”
Comment

Let's do Biz