Lindsay Saker goes to the washroom

Lindsay Saker has signed a three-month contract with Primedia Unlimited washroom subsidiary, The Letter Corporation (TLC).

Lindsay Saker's advertising agency created uncomplicated designs with strong messages. In one example they cheekily played on the words "No bad emissions" to create a link between the product and the washroom venues.

The campaign is being run in bar, restaurant and cinema washrooms in selected areas with the aim of luring customers into the dealerships located in those areas. Multiple gender-specific creatives were displayed across venues to target both men and women.