Idea Lab secures MTN Yello Breakfast account for 8th Season

MTN has appointed Idea Lab Pty (Ltd) as the production agents for the 2005 season of its Yello Breakfast Road Shows.

The Yello Breakfast concept is recognised as distinct within the industry and as such it is considered to set the standards and deliver productions that engage audiences in an exceptionally creative way whilst sharing product information and brand direction with key MTN Service Providers. Idea Lab has produced, project managed and conceptualised these events over the past 7 seasons and this year Idea Lab has included additional production elements that will take Y'ello Breakfasts to the next level. Concepts include the introduction of a fully interactive Yello Breakfast website and online magazine as well as a Breakfast loyalty programme.