What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Louis Vuitton appoints South African PR company
Global luxury brand Louis Vuitton has appointed Marcus Brewster Publicity to handle PR and media liaison for its much-anticipated South African launch later this year.
SA's first Vuitton store will be in Sandton City and will open in the last quarter of 2004 stocking the iconic range of luggage, accessories, footwear and jewellery.
The Johannesburg launch will form part of the brand's 150 year anniversary celebrations and will be treated as an international PR event.
Seven agencies pitched for the Louis Vuitton account. Comments Brewster: "It was very flattering that we could match client's exacting standards for quality, professionalism and pedigree. After being flown to Paris for a final interview with Vuitton's Communications Director, I'm delighted to report that my BA (Hons) in languages ultimately proved its worth!
Brewster flies to New York for the brand's international PR conference later this month.
