Total Media wins Edge-1 Commerce account

Total Media, one of the leading communications consultancies, has been appointed to handle all PR and communications for Edge-1 Commerce, a Softline Company specialising in e-business software development and implementation.

Having established a strong reputation in the market as a consultancy with specialist business PR skills, Total Media's expertise in this arena will be employed to entrench Edge-1's reputation in the global marketplace as a leading provider of e-business solutions for the SME market with a comprehensive below-the-line strategy.

Michelle Verity, Account Director at Total Media says, "We are inspired by the opportunities Edge-1 Commerce brings to the South African SME sector. For South Africa to compete successfully internationally, it is vital that our businesses adopt effective e-business strategies. Although Edge-1 develops technology applications, they are in essence a business solutions provider, and we will be positioning them as such."

Total Media is one of the leading consultancies in South Africa to implement a business structure for the introduction of best-practice areas within the company, offering clients the expertise of specialist divisions. Comprising of three key divisions, namely Consumer, Business and Technology, and Financial, Total Media has established the specialist Business and Technology Division so that clients like Edge-1 receive expert insight, advice and delivery in this competitive and highly specialist arena.