What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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CSA wins Kalido communications account
Communications Services Africa has been awarded the account to create communications for Kalido, a South African developed skills and services marketplace app.
CSA is a division of Celebrity Services Africa and its previous media approach included features in the Sunday Times, Business Times, CNBC Africa, CNN Marketplace and eNCA's Maggs on Media.
Kalido was launched as a platform for individuals to connect and exchange services and its matching system matches users with the professionals and clients they require.
CSA will manage all of Kalido's communications from strategy and content creation to promotions as well as a strong social media campaign.
