EA Games signs on with Cinemark

'Follow the movie' on-screen advertising campaigns have proven to be successful for a range of Cinemark's clients as the client is able to target a specific demographic of audience who typically frequent particular genres of movies.
This July and August EA Games advertisements will be following the new Harry Potter movie, Harry Potter and the Half Blood Prince, and G.I. Joe: The Rise of the Cobra in Ster-Kinekor cinemas countrywide.